Question 1

In the context of general considerations in channel planning,which of the following is a competitor characteristic?

Accepted Answer

A) Geographic dispersion 
B) Marketing functions willing to perform 
C) Overall marketing strategy employed 
D) Past channel experience 
A) Geographic dispersion 
B) Marketing functions willing to perform 
C) Overall marketing strategy employed 
D) Past channel experience

Question 2

Which of the following products is most likely to be distributed through direct channels?

Accepted Answer

A) Smartphones 
B) Staplers 
C) Hair dryers 
D) Computer systems 
A) Smartphones 
B) Staplers 
C) Hair dryers 
D) Computer systems

Question 3

In the context of general considerations in channel planning,which of the following is a characteristic of an intermediary?

Accepted Answer

A) Past channel experience 
B) Financial condition 
C) Purchasing patterns 
D) Technological changes 
A) Past channel experience 
B) Financial condition 
C) Purchasing patterns 
D) Technological changes

Question 4

Which of the following vertical marketing systems is characterized by the presence of a channel leader?

Accepted Answer

A) Administered systems 
B) Contractual systems 
C) Structured systems 
D) Corporate systems 
A) Administered systems 
B) Contractual systems 
C) Structured systems 
D) Corporate systems

Question 5

In the context of distribution coverage required,in which of the following forms of distribution does a manufacturer limit the use of intermediaries to the ones believed to be the best available in a geographic area?

Accepted Answer

A) Extensive distribution 
B) Exclusive distribution 
C) Intensive distribution 
D) Selective distribution 
A) Extensive distribution 
B) Exclusive distribution 
C) Intensive distribution 
D) Selective distribution

Question 6

Curexa,a popular health food store,obtains over 50 percent of the goods it sells in its retail stores from wholesalers that it partially or wholly owns.In this case,Curexa is participating in a _____ vertical marketing system.

Accepted Answer

A) retail cooperative 
B) contractual 
C) selective wholesale 
D) corporate 
A) retail cooperative 
B) contractual 
C) selective wholesale 
D) corporate

Question 7

Under which of the following conditions might a manufacturer wish to have its own sales force?

Accepted Answer

A) When the manufacturer is a small player in that product category 
B) When the market for its products is geographically concentrated 
C) When the products require minimal presale and postsale services 
D) When the market consists of many small customers 
A) When the manufacturer is a small player in that product category 
B) When the market for its products is geographically concentrated 
C) When the products require minimal presale and postsale services 
D) When the market consists of many small customers

Question 8

Appliances,home furnishings,and better clothing are usually distributed _____.

Accepted Answer

A) demographically 
B) intensively 
C) exclusively 
D) selectively 
A) demographically 
B) intensively 
C) exclusively 
D) selectively

Question 9

A small company that wants to get into a market and compete for business with less capital can use online retailing to its advantage because it offers:

Accepted Answer

A) high brand equity for small companies. 
B) less competition from established companies. 
C) low-entry barriers. 
D) high-investment capital. 
A) high brand equity for small companies. 
B) less competition from established companies. 
C) low-entry barriers. 
D) high-investment capital.

Question 10

_____ are channels in which members are more dependent on one another and develop long-term working relationships in order to improve the efficiency and effectiveness of the system.

Accepted Answer

A) Channel integration systems 
B) Vertical marketing systems 
C) Parallel marketing channels 
D) Systemic marketing channels 
A) Channel integration systems 
B) Vertical marketing systems 
C) Parallel marketing channels 
D) Systemic marketing channels

Question 11

_____ stores are an example of an exclusive distribution arrangement.

Accepted Answer

A) Grocery 
B) Home appliance 
C) Apparel 
D) Retail paint 
A) Grocery 
B) Home appliance 
C) Apparel 
D) Retail paint

In the context of general considerations in channel planning,which of the following is a competitor characteristic?

Which of the following products is most likely to be distributed through direct channels?

In the context of general considerations in channel planning,which of the following is a characteristic of an intermediary?

Which of the following vertical marketing systems is characterized by the presence of a channel leader?

In the context of distribution coverage required,in which of the following forms of distribution does a manufacturer limit the use of intermediaries to the ones believed to be the best available in a geographic area?

Curexa,a popular health food store,obtains over 50 percent of the goods it sells in its retail stores from wholesalers that it partially or wholly owns.In this case,Curexa is participating in a _____ vertical marketing system.

Under which of the following conditions might a manufacturer wish to have its own sales force?

Appliances,home furnishings,and better clothing are usually distributed _____.

A small company that wants to get into a market and compete for business with less capital can use online retailing to its advantage because it offers:

_____ are channels in which members are more dependent on one another and develop long-term working relationships in order to improve the efficiency and effectiveness of the system.

_____ stores are an example of an exclusive distribution arrangement.

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters

Exam 10: Distribution Strategy

In the context of general considerations in channel planning,which of the following is a competitor characteristic?

Which of the following products is most likely to be distributed through direct channels?

In the context of general considerations in channel planning,which of the following is a characteristic of an intermediary?

Which of the following vertical marketing systems is characterized by the presence of a channel leader?

In the context of distribution coverage required,in which of the following forms of distribution does a manufacturer limit the use of intermediaries to the ones believed to be the best available in a geographic area?

Curexa,a popular health food store,obtains over 50 percent of the goods it sells in its retail stores from wholesalers that it partially or wholly owns.In this case,Curexa is participating in a _____ vertical marketing system.

Under which of the following conditions might a manufacturer wish to have its own sales force?

Appliances,home furnishings,and better clothing are usually distributed _____.

A small company that wants to get into a market and compete for business with less capital can use online retailing to its advantage because it offers:

_____ are channels in which members are more dependent on one another and develop long-term working relationships in order to improve the efficiency and effectiveness of the system.

_____ stores are an example of an exclusive distribution arrangement.

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters