Exam 10: Distribution Strategy

_____ are retailers whose primary advantages to consumers are suitable location,close-in parking,and easy entry and exit.

A manufacturer of _____ is most likely to use selective distribution.

A computer manufacturer markets its computers through a variety of methods-telemarketing,catalog selling,cable selling,and online selling-that do not involve the use of intermediaries.Which of the following channels or types of marketing is the manufacturer using?

Which of the following is an advantage of franchising?

Which of the following is a benefit wholesalers bring to manufacturers?

In the context of distribution coverage required,identify a true statement about exclusive distribution.

_____ handle deep assortments in a limited number of product categories.

Among the distribution costs,storage-space charges are generally considered:

_____ carry broad product assortments and compete on the basis of offering a good selection in different product categories and offering lower prices on products in their large assortments.

Which of the following views of distribution channels recognizes that much can be gained by developing long-term commitments and harmony among channel members?

In contrast to consumer products,organizational goods are often distributed through _____.

In the context of vertical marketing systems,_____ are the most similar to conventional channels.

Soliciting orders and assuming business risks in the ownership of inventory that can become obsolete or deteriorate pertain to the _____ of a marketing intermediary.

_____ involves offering products and services in many channels such as in stores,in catalogs,and online.

In which of the following stores is a narrow but deep product assortment found?

The dependence in administered vertical marketing systems can result from the existence of a strong:

A manufacturer utilizing a selective form of distribution coverage:

In the context of types of marketing intermediaries,which of the following best describes a retailer?

Which of the following products or services is most likely to be distributed through an indirect channel?

An independent designer sells his exclusive collection of premium sportswear for men and women at specialty stores and select departmental stores nationwide.He considers his products as being characterized by high unit value and limited frequency of purchase.Before choosing his intermediaries,he checks to ensure that they have a good reputation in the market.Which of the following methods of distribution is the designer most likely using?