Question 1

An administered vertical marketing system is exemplified by:

Accepted Answer

A) an independent retailer uniting with other retailers to manage resources jointly. 
B) the franchise program of a parent company with an independent contractor. 
C) the long-term relationship of a popular retailer with its regular suppliers. 
D) a wholesaler who contracts with many retailers to carry out distribution. 
A) an independent retailer uniting with other retailers to manage resources jointly. 
B) the franchise program of a parent company with an independent contractor. 
C) the long-term relationship of a popular retailer with its regular suppliers. 
D) a wholesaler who contracts with many retailers to carry out distribution.

Question 2

A shoe manufacturer sells high-end designer shoes to wholesalers who,in turn,sell a variety of shoes and other leather accessories to various retail outlets.Which of the following channels of distribution is the shoe manufacturer using?

Accepted Answer

A) A matrix channel 
B) An indirect channel 
C) A peer-to-peer channel 
D) A maker to user channel 
A) A matrix channel 
B) An indirect channel 
C) A peer-to-peer channel 
D) A maker to user channel

Question 3

The primary role of marketing intermediaries is to:

Accepted Answer

A) bring supply and demand together in an efficient and orderly fashion. 
B) create timely demand for products that a manufacturer produces. 
C) produce goods and services efficiently to meet the demands of customers. 
D) prevent customers from making poor buying decisions. 
A) bring supply and demand together in an efficient and orderly fashion. 
B) create timely demand for products that a manufacturer produces. 
C) produce goods and services efficiently to meet the demands of customers. 
D) prevent customers from making poor buying decisions.

Question 4

A contractual vertical marketing system is exemplified by:

Accepted Answer

A) a florist shop that buys from a wholesale plant nursery. 
B) a coffee producer who owns a chain of coffee shops. 
C) the relationship of a popular grocery chain of stores with its suppliers. 
D) the franchise system of a reputed sandwich brand. 
A) a florist shop that buys from a wholesale plant nursery. 
B) a coffee producer who owns a chain of coffee shops. 
C) the relationship of a popular grocery chain of stores with its suppliers. 
D) the franchise system of a reputed sandwich brand.

Question 5

Which of the following is a nonstore method of retailing?

Accepted Answer

A) Warehousing 
B) Mass merchandising 
C) Electronic exchanges 
D) Category killers 
A) Warehousing 
B) Mass merchandising 
C) Electronic exchanges 
D) Category killers

Question 6

_____ compete with other retailers on the basis of offering a good selection in a number of different categories.

Accepted Answer

A) Warehouse clubs 
B) Convenience stores 
C) Department stores 
D) Supercenters 
A) Warehouse clubs 
B) Convenience stores 
C) Department stores 
D) Supercenters

Question 7

Which of the following is a benefit of wholesalers for end users?

Accepted Answer

A) They reduce retail prices by the efficiency and effectiveness contributed to the channel. 
B) They reduce potential losses by assuming risks and offering expertise. 
C) They provide the ability to reach diverse geographic markets cost effectively. 
D) They provide potentially profitable products otherwise unavailable for resale in retail area. 
A) They reduce retail prices by the efficiency and effectiveness contributed to the channel. 
B) They reduce potential losses by assuming risks and offering expertise. 
C) They provide the ability to reach diverse geographic markets cost effectively. 
D) They provide potentially profitable products otherwise unavailable for resale in retail area.

Question 8

Which of the following best describes category killers?

Accepted Answer

A) They are small retailers who handle deep assortments in a limited number of product categories. 
B) They are single-line stores that emphasize a single product and effectively market it. 
C) They are off-price retailers who compete more on the basis of offering large assortments at lower prices. 
D) They are large,low-priced limited-line retail chains that attempt to dominate a particular product category. 
A) They are small retailers who handle deep assortments in a limited number of product categories. 
B) They are single-line stores that emphasize a single product and effectively market it. 
C) They are off-price retailers who compete more on the basis of offering large assortments at lower prices. 
D) They are large,low-priced limited-line retail chains that attempt to dominate a particular product category.

Question 9

A computer manufacturer is producing a one-of-a-kind innovation called Innovel,a cloud computing software that helps navigate Internet content.While making the channel decision and finalizing the distribution arrangement,the manufacturer is keen on limiting the distribution of Innovel and gives only Techaven Inc.the rights to sell Innovel in that region.Techaven is known for its unique facilities and specialized inventories.In this case,the manufacturer is using the _____ arrangement of distribution.

Accepted Answer

A) selective 
B) restrictive 
C) exclusive 
D) intensive 
A) selective 
B) restrictive 
C) exclusive 
D) intensive

Question 10

Online retailing is disadvantageous for marketers because it often:

Accepted Answer

A) squeezes profit margins due to strong price competition. 
B) limits the assortment of products to be offered. 
C) prevents one-on-one relationships with customers. 
D) leads to less shelf space as opposed to direct sales methods. 
A) squeezes profit margins due to strong price competition. 
B) limits the assortment of products to be offered. 
C) prevents one-on-one relationships with customers. 
D) leads to less shelf space as opposed to direct sales methods.

Question 11

Most convenience goods require a(n)_____ form of distribution.

Accepted Answer

A) focused 
B) intensive 
C) exclusive 
D) selective 
A) focused 
B) intensive 
C) exclusive 
D) selective

Question 12

In the context of marketing intermediaries,a(n)_____ is defined as a middleman who buys from manufacturers and sells to retailers.

Accepted Answer

A) broker 
B) producer 
C) jobber 
D) initiator 
A) broker 
B) producer 
C) jobber 
D) initiator

Question 13

Which of the following companies is best suited to using electronic exchanges to market products that customers would ordinarily want to examine before purchase?

Accepted Answer

A) A small company selling dairy products and specialty candies 
B) A small entrepreneurial venture like a bakery 
C) A large perfume manufacturer with low brand equity 
D) A large company selling tablet computers from market leaders 
A) A small company selling dairy products and specialty candies 
B) A small entrepreneurial venture like a bakery 
C) A large perfume manufacturer with low brand equity 
D) A large company selling tablet computers from market leaders

Question 14

Which of the following is an example of a specialty store?

Accepted Answer

A) Single-line stores 
B) Supercenter outlets 
C) Discount stores 
D) Department stores 
A) Single-line stores 
B) Supercenter outlets 
C) Discount stores 
D) Department stores

Question 15

Which of the following distribution costs is categorized as an inventory carrying cost?

Accepted Answer

A) Cost of lost business 
B) Insurance 
C) Packaging 
D) Materials handling 
A) Cost of lost business 
B) Insurance 
C) Packaging 
D) Materials handling

Question 16

FemPlus,a manufacturer of cosmetics,shares expenditures incurred toward promotional activities like advertising with its intermediaries.Additionally,it provides them with operational aids such as a computer-aided inventory system.These measures by FemPlus primarily seek to:

Accepted Answer

A) shorten its channel of distribution. 
B) curtail distribution costs. 
C) provide autonomy to the distributor in selling its products. 
D) maintain a degree of control over its intermediaries. 
A) shorten its channel of distribution. 
B) curtail distribution costs. 
C) provide autonomy to the distributor in selling its products. 
D) maintain a degree of control over its intermediaries.

Question 17

In the context of types of marketing intermediaries,which of the following statements is true of brokers?

Accepted Answer

A) They typically assume title risks to a product. 
B) They usually have physical custody of products. 
C) They are looked upon as permanent representatives of both buyers and sellers. 
D) They serve as go-betweens for a buyer or a seller. 
A) They typically assume title risks to a product. 
B) They usually have physical custody of products. 
C) They are looked upon as permanent representatives of both buyers and sellers. 
D) They serve as go-betweens for a buyer or a seller.

Question 18

A corporate vertical marketing system is exemplified by:

Accepted Answer

A) a florist shop that buys from a wholesale plant nursery. 
B) a coffee producer who owns one of his regular retailers. 
C) the relationship of an independent retail giant with its suppliers. 
D) the franchise system of a popular apparel store. 
A) a florist shop that buys from a wholesale plant nursery. 
B) a coffee producer who owns one of his regular retailers. 
C) the relationship of an independent retail giant with its suppliers. 
D) the franchise system of a popular apparel store.

Question 19

_____ typically compete with other retailers on the basis of offering lower prices on products in their large assortments.

Accepted Answer

A) Warehouse clubs 
B) Convenience stores 
C) Department stores 
D) Supermarkets 
A) Warehouse clubs 
B) Convenience stores 
C) Department stores 
D) Supermarkets

Question 20

Which of the following is true of administered vertical marketing systems?

Accepted Answer

A) They involve a parent company and an independent firm entering into a contractual relationship to set up and operate a business in a particular way. 
B) They involve a group of independent retailers uniting and agreeing to pool buying and managerial resources to improve competitive position. 
C) They involve a wholesaler contracting with a number of retailers performing channel functions for it. 
D) They involve a high degree of interorganizational planning and management and depend on the presence of a channel leader. 
A) They involve a parent company and an independent firm entering into a contractual relationship to set up and operate a business in a particular way. 
B) They involve a group of independent retailers uniting and agreeing to pool buying and managerial resources to improve competitive position. 
C) They involve a wholesaler contracting with a number of retailers performing channel functions for it. 
D) They involve a high degree of interorganizational planning and management and depend on the presence of a channel leader.

An administered vertical marketing system is exemplified by:

A shoe manufacturer sells high-end designer shoes to wholesalers who,in turn,sell a variety of shoes and other leather accessories to various retail outlets.Which of the following channels of distribution is the shoe manufacturer using?

The primary role of marketing intermediaries is to:

A contractual vertical marketing system is exemplified by:

Which of the following is a nonstore method of retailing?

_____ compete with other retailers on the basis of offering a good selection in a number of different categories.

Which of the following is a benefit of wholesalers for end users?

Which of the following best describes category killers?

Online retailing is disadvantageous for marketers because it often:

Most convenience goods require a(n)_____ form of distribution.

In the context of marketing intermediaries,a(n)_____ is defined as a middleman who buys from manufacturers and sells to retailers.

Which of the following companies is best suited to using electronic exchanges to market products that customers would ordinarily want to examine before purchase?

Which of the following is an example of a specialty store?

Which of the following distribution costs is categorized as an inventory carrying cost?

FemPlus,a manufacturer of cosmetics,shares expenditures incurred toward promotional activities like advertising with its intermediaries.Additionally,it provides them with operational aids such as a computer-aided inventory system.These measures by FemPlus primarily seek to:

In the context of types of marketing intermediaries,which of the following statements is true of brokers?

A corporate vertical marketing system is exemplified by:

_____ typically compete with other retailers on the basis of offering lower prices on products in their large assortments.

Which of the following is true of administered vertical marketing systems?

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters

Exam 10: Distribution Strategy

An administered vertical marketing system is exemplified by:

A shoe manufacturer sells high-end designer shoes to wholesalers who,in turn,sell a variety of shoes and other leather accessories to various retail outlets.Which of the following channels of distribution is the shoe manufacturer using?

The primary role of marketing intermediaries is to:

A contractual vertical marketing system is exemplified by:

Which of the following is a nonstore method of retailing?

_____ compete with other retailers on the basis of offering a good selection in a number of different categories.

Which of the following is a benefit of wholesalers for end users?

Which of the following best describes category killers?

Online retailing is disadvantageous for marketers because it often:

Most convenience goods require a(n)_____ form of distribution.

In the context of marketing intermediaries,a(n)_____ is defined as a middleman who buys from manufacturers and sells to retailers.

Which of the following companies is best suited to using electronic exchanges to market products that customers would ordinarily want to examine before purchase?

Which of the following is an example of a specialty store?

Which of the following distribution costs is categorized as an inventory carrying cost?

FemPlus,a manufacturer of cosmetics,shares expenditures incurred toward promotional activities like advertising with its intermediaries.Additionally,it provides them with operational aids such as a computer-aided inventory system.These measures by FemPlus primarily seek to:

In the context of types of marketing intermediaries,which of the following statements is true of brokers?

A corporate vertical marketing system is exemplified by:

_____ typically compete with other retailers on the basis of offering lower prices on products in their large assortments.

Which of the following is true of administered vertical marketing systems?

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters