Question 1

Regulations set out by the Consumer Packaging and Labelling Act and the Competition Act, reflect the principle that

Accepted Answer

A)  guarantees that businesses will pay shipping charges on defective items. 
B)  Environmental claims that are vague or misleading should not be used. 
C)  all products must be labeled as environmentally friendly. 
D)  includes all the above concepts. 
A)  guarantees that businesses will pay shipping charges on defective items. 
B)  Environmental claims that are vague or misleading should not be used. 
C)  all products must be labeled as environmentally friendly. 
D)  includes all the above concepts. B

Question 2

In a 2002 lawsuit, Shell Canada was accused of

Accepted Answer

A)  Overcharging consumers 
B)  Spying on Petro Canada 
C)  Failing to notify consumers about a problem with its gasoline 
D)  Adding water to its gasoline 
A)  Overcharging consumers 
B)  Spying on Petro Canada 
C)  Failing to notify consumers about a problem with its gasoline 
D)  Adding water to its gasoline C

Question 3

All of the following have been identified as types of advertising abuses that raise ethical questions except

Accepted Answer

A)  ads in bad taste. 
B)  ads that conceal facts. 
C)  ads that exaggerate. 
D)  ads that are ambiguous. 
A)  ads in bad taste. 
B)  ads that conceal facts. 
C)  ads that exaggerate. 
D)  ads that are ambiguous. A

Question 4

One of the manifestations of 1990s style consumer activism has been the

Accepted Answer

A)  use of credit cards rather than cash. 
B)  giving consumer goods to charity rather than consuming them for personal use. 
C)  use of consumer shopping guides to socially responsible companies. 
D)  rejection of bar code pricing. 
A)  use of credit cards rather than cash. 
B)  giving consumer goods to charity rather than consuming them for personal use. 
C)  use of consumer shopping guides to socially responsible companies. 
D)  rejection of bar code pricing.

Question 5

Supporters of advertising contend that it is an efficient way to inform consumers of the wide range of available products and services in our economy.

Accepted Answer

A) True 
 B)False

Question 6

During the 1980s, consumer groups have made significant unparalleled advances in many areas of consumer interest, including auto safety and food additives.

Accepted Answer

A) True 
 B)False

Question 7

The effect Ralph Nader had on the North American consumer movement can be characterized as a mediating force within a relatively short-lived period of consumerism and socially oriented legislation.

Accepted Answer

A) True 
 B)False

Question 8

Cases of unfair or deceptive advertising are handled through such government regulatory bodies as the Competition Bureau.

Accepted Answer

A) True 
 B)False

Question 9

Clarity, accuracy, and adequacy of information are

Accepted Answer

A)  ideals which are very likely to be unattainable. 
B)  needed by consumers to make intelligent purchasing decisions. 
C)  currently achieved by most TV commercials. 
D)  best achieved through radio advertising. 
A)  ideals which are very likely to be unattainable. 
B)  needed by consumers to make intelligent purchasing decisions. 
C)  currently achieved by most TV commercials. 
D)  best achieved through radio advertising.

Question 10

William Shaw and Vincent Barry have identified four types of advertising abuses in which ethical issues reside. Which one of the following is not one of the four?

Accepted Answer

A)  ambiguous 
B)  conceal facts 
C)  exaggerate 
D)  clear information 
A)  ambiguous 
B)  conceal facts 
C)  exaggerate 
D)  clear information

Question 11

One of the arguments supporting the idea that advertising is wasteful is that

Accepted Answer

A)  many advertisements offend public tastes. 
B)  advertising interrupts consumers from other more important tasks. 
C)  significant amounts of money are spent that produce no net consumer benefit. 
D)  business uses advertising tactics such as "bait-and-switch." 
A)  many advertisements offend public tastes. 
B)  advertising interrupts consumers from other more important tasks. 
C)  significant amounts of money are spent that produce no net consumer benefit. 
D)  business uses advertising tactics such as "bait-and-switch."

Question 12

Who is considered the father of consumer movement?

Accepted Answer

A)  Ralph Nader 
B)  John Stimer 
C)  Philip Kotler 
D)  Gover T. Fergason 
A)  Ralph Nader 
B)  John Stimer 
C)  Philip Kotler 
D)  Gover T. Fergason

Question 13

A consumer survey indicated that

Accepted Answer

A)  in general, consumers have only mild concerns about their relationship with business. 
B)  there are a variety of strengths and weaknesses in the regulation of consumer advertising. 
C)  about one-third of the complaints made by those surveyed were not resolved satisfactorily. 
D)  few accept the fact that businesses advertise to sell their goods and services. 
A)  in general, consumers have only mild concerns about their relationship with business. 
B)  there are a variety of strengths and weaknesses in the regulation of consumer advertising. 
C)  about one-third of the complaints made by those surveyed were not resolved satisfactorily. 
D)  few accept the fact that businesses advertise to sell their goods and services.

Question 14

The practice of comparative advertising

Accepted Answer

A)  is mainly of concern to consumer groups looking to advance their political agendas. 
B)  was allowed only on an experimental basis during the late 1970s. 
C)  is directly responsible for improving the quality of goods and services available to consumers. 
D)  has resulted in stiff competition between traditional rivals. 
A)  is mainly of concern to consumer groups looking to advance their political agendas. 
B)  was allowed only on an experimental basis during the late 1970s. 
C)  is directly responsible for improving the quality of goods and services available to consumers. 
D)  has resulted in stiff competition between traditional rivals.

Question 15

Over the years the government has given the Competition Bureau, enforcement responsibility in a variety of consumer-related fields.

Accepted Answer

A) True 
 B)False

Question 16

The major problem with the use of psychological appeals in advertising is that these tend to confuse consumers to the extent that they pay far more for some goods and services than they otherwise would.

Accepted Answer

A) True 
 B)False

Question 17

When an advertiser presents facts so as to create false beliefs in consumers, ethical questions are likely to be raised.

Accepted Answer

A) True 
 B)False

Question 18

One of the problems caused by exaggerated claims is that

Accepted Answer

A)  they allow disreputable firms to stay just inside the law. 
B)  consumer groups become more powerful, thereby leading to more regulation. 
C)  they corrupt the free enterprise system so that consumers no longer wish to support it. 
D)  those who make such claims set the standard for other advertisers, lowering the efficiency of advertising in general. 
A)  they allow disreputable firms to stay just inside the law. 
B)  consumer groups become more powerful, thereby leading to more regulation. 
C)  they corrupt the free enterprise system so that consumers no longer wish to support it. 
D)  those who make such claims set the standard for other advertisers, lowering the efficiency of advertising in general.

Question 19

Self-regulation can be considered synonymous with market regulation and is not influenced by government regulation.

Accepted Answer

A) True 
 B)False

Question 20

Which advertising technique refers to the practice of directly comparing a firm's product with the product of a competitor?

Accepted Answer

A)  comparative advertising 
B)  advertising to children 
C)  advertising of alcoholic beverages 
D)  advertising age 
A)  comparative advertising 
B)  advertising to children 
C)  advertising of alcoholic beverages 
D)  advertising age

Regulations set out by the Consumer Packaging and Labelling Act and the Competition Act, reflect the principle that

In a 2002 lawsuit, Shell Canada was accused of

All of the following have been identified as types of advertising abuses that raise ethical questions except

One of the manifestations of 1990s style consumer activism has been the

Supporters of advertising contend that it is an efficient way to inform consumers of the wide range of available products and services in our economy.

During the 1980s, consumer groups have made significant unparalleled advances in many areas of consumer interest, including auto safety and food additives.

The effect Ralph Nader had on the North American consumer movement can be characterized as a mediating force within a relatively short-lived period of consumerism and socially oriented legislation.

Cases of unfair or deceptive advertising are handled through such government regulatory bodies as the Competition Bureau.

Clarity, accuracy, and adequacy of information are

William Shaw and Vincent Barry have identified four types of advertising abuses in which ethical issues reside. Which one of the following is not one of the four?

One of the arguments supporting the idea that advertising is wasteful is that

Who is considered the father of consumer movement?

A consumer survey indicated that

The practice of comparative advertising

Over the years the government has given the Competition Bureau, enforcement responsibility in a variety of consumer-related fields.

The major problem with the use of psychological appeals in advertising is that these tend to confuse consumers to the extent that they pay far more for some goods and services than they otherwise would.

When an advertiser presents facts so as to create false beliefs in consumers, ethical questions are likely to be raised.

One of the problems caused by exaggerated claims is that

Self-regulation can be considered synonymous with market regulation and is not influenced by government regulation.

Which advertising technique refers to the practice of directly comparing a firm's product with the product of a competitor?

The Business and Society Relationship

Corporate Citizenship: Social Responsibility, Responsiveness, and Performance

The Stakeholder Approach to Business, Society, and Ethics

Strategic Management and Corporate Public Affairs

Issues Management and Crisis Management

Business Ethics Fundamentals

Personal and Organizational Ethics

Business Ethics and Technology

Ethical Issues in the Global Arena

Business, Government, and Regulation

Consumer Stakeholders: Product and Service Issues

The Natural Environment As Stakeholder

Business and Community Stakeholders

Employee Stakeholders and Workplace Issues

Employee Stakeholders: Privacy, Safety, and Health

Employment Discrimination and Employment Equity

Owner Stakeholders and Corporate Governance

Filters

Exam 11: Consumer Stakeholders: Information Issues and Responses

Regulations set out by the Consumer Packaging and Labelling Act and the Competition Act, reflect the principle that

In a 2002 lawsuit, Shell Canada was accused of

All of the following have been identified as types of advertising abuses that raise ethical questions except

One of the manifestations of 1990s style consumer activism has been the

Supporters of advertising contend that it is an efficient way to inform consumers of the wide range of available products and services in our economy.

During the 1980s, consumer groups have made significant unparalleled advances in many areas of consumer interest, including auto safety and food additives.

The effect Ralph Nader had on the North American consumer movement can be characterized as a mediating force within a relatively short-lived period of consumerism and socially oriented legislation.

Cases of unfair or deceptive advertising are handled through such government regulatory bodies as the Competition Bureau.

Clarity, accuracy, and adequacy of information are

William Shaw and Vincent Barry have identified four types of advertising abuses in which ethical issues reside. Which one of the following is not one of the four?

One of the arguments supporting the idea that advertising is wasteful is that

Who is considered the father of consumer movement?

A consumer survey indicated that

The practice of comparative advertising

Over the years the government has given the Competition Bureau, enforcement responsibility in a variety of consumer-related fields.

The major problem with the use of psychological appeals in advertising is that these tend to confuse consumers to the extent that they pay far more for some goods and services than they otherwise would.

When an advertiser presents facts so as to create false beliefs in consumers, ethical questions are likely to be raised.

One of the problems caused by exaggerated claims is that

Self-regulation can be considered synonymous with market regulation and is not influenced by government regulation.

Which advertising technique refers to the practice of directly comparing a firm's product with the product of a competitor?

The Business and Society Relationship

Corporate Citizenship: Social Responsibility, Responsiveness, and Performance

The Stakeholder Approach to Business, Society, and Ethics

Strategic Management and Corporate Public Affairs

Issues Management and Crisis Management

Business Ethics Fundamentals

Personal and Organizational Ethics

Business Ethics and Technology

Ethical Issues in the Global Arena

Business, Government, and Regulation

Consumer Stakeholders: Product and Service Issues

The Natural Environment As Stakeholder

Business and Community Stakeholders

Employee Stakeholders and Workplace Issues

Employee Stakeholders: Privacy, Safety, and Health

Employment Discrimination and Employment Equity

Owner Stakeholders and Corporate Governance

Filters