Question 1

In 2003, the Competition Bureau ruled that Sears Canada

Accepted Answer

A)  was trying to put Walmart out of business 
B)  Engaged in deceptive marketing of its tires 
C)  Sold stolen tires 
D)  Overcharged consumers 
A)  was trying to put Walmart out of business 
B)  Engaged in deceptive marketing of its tires 
C)  Sold stolen tires 
D)  Overcharged consumers

Question 2

It has been said that all the following are tasks that business must perform if advertising behavior is to be considered acceptable, except

Accepted Answer

A)  adequately processing consumer complaints. 
B)  designing and implementing adequate standards. 
C)  publicizing violations of standards. 
D)  working with consumer groups to deregulate. 
A)  adequately processing consumer complaints. 
B)  designing and implementing adequate standards. 
C)  publicizing violations of standards. 
D)  working with consumer groups to deregulate.

Question 3

As long as an advertiser does not intend to deceive customers, there is not likely to be any legal or ethical responsibility associated with communicating questionable claims to customers through advertising.

Accepted Answer

A) True 
 B)False

Question 4

The specific consumer protection statutes enforced by the FTC Credit Practices Division could be characterized by the description that they

Accepted Answer

A)  regulate various components of finance-related transactions between consumers and businesses. 
B)  may unfairly penalize the consumer in credit transactions involving big-ticket items. 
C)  are similar in content to the FCC statutes regulating television networks and local stations. 
D)  completely alter business and consumer financial transactions such that caveat emptor ("let the buyer beware") is no longer a necessary consumer attitude. 
A)  regulate various components of finance-related transactions between consumers and businesses. 
B)  may unfairly penalize the consumer in credit transactions involving big-ticket items. 
C)  are similar in content to the FCC statutes regulating television networks and local stations. 
D)  completely alter business and consumer financial transactions such that caveat emptor ("let the buyer beware") is no longer a necessary consumer attitude.

Question 5

"The right to safety" and "the right to be informed" are part of

Accepted Answer

A)  puffery 
B)  commercialism 
C)  the consumer's magna carta 
D)  Labeling 
A)  puffery 
B)  commercialism 
C)  the consumer's magna carta 
D)  Labeling

Question 6

Both the Federal and the Provincial governments have responsibilities in dealing with marketplace issues.

Accepted Answer

A) True 
 B)False

Question 7

Customer satisfaction is a central goal of some firms in some industries, but can be peripheral for others in the long run.

Accepted Answer

A) True 
 B)False

Question 8

The paradox of the marketing concept is that

Accepted Answer

A)  while many business experts proclaim a consumer orientation, consumers as a group express serious dissatisfaction with business practices. 
B)  even though many business leaders proclaim a family orientation, they do not believe in government regulation of children's television programming. 
C)  the government both protects and regulates the marketing activities of business. 
D)  consumers are both amused by and angry with marketers who make exaggerated product claims. 
A)  while many business experts proclaim a consumer orientation, consumers as a group express serious dissatisfaction with business practices. 
B)  even though many business leaders proclaim a family orientation, they do not believe in government regulation of children's television programming. 
C)  the government both protects and regulates the marketing activities of business. 
D)  consumers are both amused by and angry with marketers who make exaggerated product claims.

Question 9

The "consumer's Magna Carta" consists of four basic rights spelled out by President John F. Kennedy.

Accepted Answer

A) True 
 B)False

Question 10

A central question in the "kid-vid" issue is

Accepted Answer

A)  whether advertisers can advertise whatever they want to whomever they want. 
B)  the existence and/or extent of harm done to children watching television commercials. 
C)  whether the government has any regulatory authority regarding Saturday morning programming. 
D)  whether children influence their parents in purchasing advertised goods and services. 
A)  whether advertisers can advertise whatever they want to whomever they want. 
B)  the existence and/or extent of harm done to children watching television commercials. 
C)  whether the government has any regulatory authority regarding Saturday morning programming. 
D)  whether children influence their parents in purchasing advertised goods and services.

Question 11

The Competition Bureau is responsible for maintaining free and fair competition and for protecting consumers from unfair or misleading business practices.

Accepted Answer

A) True 
 B)False

Question 12

One of the aims of the Canadian Cope of Advertising Standards is to serve as a guide to those creating commercial messages for children.

Accepted Answer

A) True 
 B)False

Question 13

Claims that simply cannot be substantiated by any kind of evidence are known as

Accepted Answer

A)  False advertising 
B)  ambiguous advertising 
C)  exaggerated claims 
D)  concealed facts 
A)  False advertising 
B)  ambiguous advertising 
C)  exaggerated claims 
D)  concealed facts

Question 14

The use of sex as an advertising theme is a major ethical issue, especially for some women's groups, because such advertising can be perceived as degrading and dehumanizing to women.

Accepted Answer

A) True 
 B)False

Question 15

Which right is concerned with the fact that many products are dangerous?

Accepted Answer

A)  right to safety 
B)  right to be informed 
C)  right to choose 
D)  right to be heard 
A)  right to safety 
B)  right to be informed 
C)  right to choose 
D)  right to be heard

Question 16

Consumerism is a social movement seeking to augment the rights and powers of sellers in relation to buyers.

Accepted Answer

A) True 
 B)False

Question 17

Competition policy is aimed at creating equity in the marketplace among potentially competing interests of

Accepted Answer

A)  consumers 
B)  producers 
C)  Public interest 
D)  All of the above 
A)  consumers 
B)  producers 
C)  Public interest 
D)  All of the above

Question 18

Claims that simply cannot be substantiated by any kind of evidence falls under which one of the following advertising abuses?

Accepted Answer

A)  ambiguous advertising 
B)  concealed facts 
C)  exaggerated claims 
D)  psychological appeals 
A)  ambiguous advertising 
B)  concealed facts 
C)  exaggerated claims 
D)  psychological appeals

Question 19

Which type of self-regulation in advertising is characterized by the firm itself controlling the advertising?

Accepted Answer

A)  self-discipline 
B)  negotiated 
C)  co-opted 
D)  social regulation 
A)  self-discipline 
B)  negotiated 
C)  co-opted 
D)  social regulation

Question 20

A social movement seeking to augment the rights and powers of buyers in relation to sellers is referring to

Accepted Answer

A)  global codes of conduct. 
B)  consumerism. 
C)  ethical norms. 
D)  none of the above 
A)  global codes of conduct. 
B)  consumerism. 
C)  ethical norms. 
D)  none of the above

In 2003, the Competition Bureau ruled that Sears Canada

It has been said that all the following are tasks that business must perform if advertising behavior is to be considered acceptable, except

As long as an advertiser does not intend to deceive customers, there is not likely to be any legal or ethical responsibility associated with communicating questionable claims to customers through advertising.

The specific consumer protection statutes enforced by the FTC Credit Practices Division could be characterized by the description that they

"The right to safety" and "the right to be informed" are part of

Both the Federal and the Provincial governments have responsibilities in dealing with marketplace issues.

Customer satisfaction is a central goal of some firms in some industries, but can be peripheral for others in the long run.

The paradox of the marketing concept is that

The "consumer's Magna Carta" consists of four basic rights spelled out by President John F. Kennedy.

A central question in the "kid-vid" issue is

The Competition Bureau is responsible for maintaining free and fair competition and for protecting consumers from unfair or misleading business practices.

One of the aims of the Canadian Cope of Advertising Standards is to serve as a guide to those creating commercial messages for children.

Claims that simply cannot be substantiated by any kind of evidence are known as

The use of sex as an advertising theme is a major ethical issue, especially for some women's groups, because such advertising can be perceived as degrading and dehumanizing to women.

Which right is concerned with the fact that many products are dangerous?

Consumerism is a social movement seeking to augment the rights and powers of sellers in relation to buyers.

Competition policy is aimed at creating equity in the marketplace among potentially competing interests of

Claims that simply cannot be substantiated by any kind of evidence falls under which one of the following advertising abuses?

Which type of self-regulation in advertising is characterized by the firm itself controlling the advertising?

A social movement seeking to augment the rights and powers of buyers in relation to sellers is referring to

The Business and Society Relationship

Corporate Citizenship: Social Responsibility, Responsiveness, and Performance

The Stakeholder Approach to Business, Society, and Ethics

Strategic Management and Corporate Public Affairs

Issues Management and Crisis Management

Business Ethics Fundamentals

Personal and Organizational Ethics

Business Ethics and Technology

Ethical Issues in the Global Arena

Business, Government, and Regulation

Consumer Stakeholders: Product and Service Issues

The Natural Environment As Stakeholder

Business and Community Stakeholders

Employee Stakeholders and Workplace Issues

Employee Stakeholders: Privacy, Safety, and Health

Employment Discrimination and Employment Equity

Owner Stakeholders and Corporate Governance

Filters

Exam 11: Consumer Stakeholders: Information Issues and Responses

In 2003, the Competition Bureau ruled that Sears Canada

It has been said that all the following are tasks that business must perform if advertising behavior is to be considered acceptable, except

As long as an advertiser does not intend to deceive customers, there is not likely to be any legal or ethical responsibility associated with communicating questionable claims to customers through advertising.

The specific consumer protection statutes enforced by the FTC Credit Practices Division could be characterized by the description that they

"The right to safety" and "the right to be informed" are part of

Both the Federal and the Provincial governments have responsibilities in dealing with marketplace issues.

Customer satisfaction is a central goal of some firms in some industries, but can be peripheral for others in the long run.

The paradox of the marketing concept is that

The "consumer's Magna Carta" consists of four basic rights spelled out by President John F. Kennedy.

A central question in the "kid-vid" issue is

The Competition Bureau is responsible for maintaining free and fair competition and for protecting consumers from unfair or misleading business practices.

One of the aims of the Canadian Cope of Advertising Standards is to serve as a guide to those creating commercial messages for children.

Claims that simply cannot be substantiated by any kind of evidence are known as

The use of sex as an advertising theme is a major ethical issue, especially for some women's groups, because such advertising can be perceived as degrading and dehumanizing to women.

Which right is concerned with the fact that many products are dangerous?

Consumerism is a social movement seeking to augment the rights and powers of sellers in relation to buyers.

Competition policy is aimed at creating equity in the marketplace among potentially competing interests of

Claims that simply cannot be substantiated by any kind of evidence falls under which one of the following advertising abuses?

Which type of self-regulation in advertising is characterized by the firm itself controlling the advertising?

A social movement seeking to augment the rights and powers of buyers in relation to sellers is referring to

The Business and Society Relationship

Corporate Citizenship: Social Responsibility, Responsiveness, and Performance

The Stakeholder Approach to Business, Society, and Ethics

Strategic Management and Corporate Public Affairs

Issues Management and Crisis Management

Business Ethics Fundamentals

Personal and Organizational Ethics

Business Ethics and Technology

Ethical Issues in the Global Arena

Business, Government, and Regulation

Consumer Stakeholders: Product and Service Issues

The Natural Environment As Stakeholder

Business and Community Stakeholders

Employee Stakeholders and Workplace Issues

Employee Stakeholders: Privacy, Safety, and Health

Employment Discrimination and Employment Equity

Owner Stakeholders and Corporate Governance

Filters