Question 1

Giving a free seminar where you hand out your business cards at the local library is an example of .

Accepted Answer

publicity

Question 2

In direct mail advertising, "compiled" lists tend to be:

Accepted Answer

A)  more expensive than subscription lists. 
B)  cheaper than subscription lists. 
C)  more valuable than customer lists. 
D)  not available in Canada. 
A)  more expensive than subscription lists. 
B)  cheaper than subscription lists. 
C)  more valuable than customer lists. 
D)  not available in Canada. A

Question 3

"Competitive" pricing means pricing lower than your competition.

Accepted Answer

A) True 
 B)False  False

Question 4

Coupons, premiums and trade shows are all examples of:

Accepted Answer

A)  advertising. 
B)  sales promotions. 
C)  personal selling. 
D)  publicity. 
A)  advertising. 
B)  sales promotions. 
C)  personal selling. 
D)  publicity.

Question 5

"Marketing mix" is:

Accepted Answer

A)  marketing strategy. 
B)  how a company makes itself appear different from the competition. 
C)  how a company projects its image. 
D)  all of the above. 
A)  marketing strategy. 
B)  how a company makes itself appear different from the competition. 
C)  how a company projects its image. 
D)  all of the above.

Question 6

Advertising or exposure that a business gets "for free" is called .

Accepted Answer

The answer of Advertising or exposure that a business gets...

Question 7

Getting the customer to agree to the purchase is called "qualifying".

Accepted Answer

A) True 
 B)False

Question 8

Agents do not own the services or products that they are selling.

Accepted Answer

A) True 
 B)False

Question 9

The perception people have about "what your business is like," is known as your company's .

Accepted Answer

The answer of The perception people have about "what your...

Question 10

Which of the following is not part of personal selling?

Accepted Answer

A)  attracting. 
B)  prospecting. 
C)  qualifying. 
D)  closing. 
A)  attracting. 
B)  prospecting. 
C)  qualifying. 
D)  closing.

Question 11

Identify and explain the various steps in the selling process. Describe how you might develop your own selling skills.

Accepted Answer

Out of 10 marks, 4 would be for correctl

Question 12

Pick a well-known local business and analyze its name in terms of how it projects an appropriate image for its products/services and target customers.

Accepted Answer

Half of the marks would be for explainin

Question 13

The most effective negotiating style tends to be:

Accepted Answer

A)  aggressive. 
B)  competitive. 
C)  compromising. 
D)  co-operative. 
A)  aggressive. 
B)  competitive. 
C)  compromising. 
D)  co-operative.

Question 14

Free samples and Trade Shows are examples of .

Accepted Answer

The answer of Free samples and Trade Shows are examples...

Question 15

A company's image is the perception of that firm held in the minds of potential customers.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a pricing strategy?

Accepted Answer

A)  discount pricing. 
B)  sale pricing. 
C)  penetration pricing. 
D)  half-pricing. 
A)  discount pricing. 
B)  sale pricing. 
C)  penetration pricing. 
D)  half-pricing.

Question 17

"Giveaway" items tend to end up in the hands of people who are not prospective customers.

Accepted Answer

A) True 
 B)False

Question 18

Sales "objections" are often raised by a prospect to avoid having to make a decision.

Accepted Answer

A) True 
 B)False

Question 19

Compare the three basic pricing strategies explaining when each might be used.

Accepted Answer

Half marks are for correctly i

Question 20

The psychological discomfort that people feel when they encounter something too different from their expectations is called:

Accepted Answer

A)  image shock. 
B)  cognitive dissonance. 
C)  buyer's remorse. 
D)  paranoia 
A)  image shock. 
B)  cognitive dissonance. 
C)  buyer's remorse. 
D)  paranoia

Giving a free seminar where you hand out your business cards at the local library is an example of .

In direct mail advertising, "compiled" lists tend to be:

"Competitive" pricing means pricing lower than your competition.

Coupons, premiums and trade shows are all examples of:

"Marketing mix" is:

Advertising or exposure that a business gets "for free" is called .

Getting the customer to agree to the purchase is called "qualifying".

Agents do not own the services or products that they are selling.

The perception people have about "what your business is like," is known as your company's .

Which of the following is not part of personal selling?

Identify and explain the various steps in the selling process. Describe how you might develop your own selling skills.

Pick a well-known local business and analyze its name in terms of how it projects an appropriate image for its products/services and target customers.

The most effective negotiating style tends to be:

Free samples and Trade Shows are examples of .

A company's image is the perception of that firm held in the minds of potential customers.

Which of the following is a pricing strategy?

"Giveaway" items tend to end up in the hands of people who are not prospective customers.

Sales "objections" are often raised by a prospect to avoid having to make a decision.

Compare the three basic pricing strategies explaining when each might be used.

The psychological discomfort that people feel when they encounter something too different from their expectations is called:

The Concept: What Business Will I Be in

Feasibility: How Do I Know It Will Work

Operations: How Will I Organize the Work

Finances: How Will I Manage the Money

The Business Plans: How Are They Important

The Purchase Alternative: How Do I Buy or Buy Into an Existing Business

The Franchise Alternative: How Do I Buy a Franchise

The Family Firm Alternative: How Do I Take Over My Familys Business

Managing for Growth: How Can I Expand My Business

Managing for Efficiency: How Can I Reduce My Costs and Expenses

Emerging Trends and Issues in Entrepreneurship: How Can I Prepare for the Future

Filters

Exam 3: Marketing: How Will I Get Customers

Giving a free seminar where you hand out your business cards at the local library is an example of .

In direct mail advertising, "compiled" lists tend to be:

"Competitive" pricing means pricing lower than your competition.

Coupons, premiums and trade shows are all examples of:

"Marketing mix" is:

Advertising or exposure that a business gets "for free" is called .

Getting the customer to agree to the purchase is called "qualifying".

Agents do not own the services or products that they are selling.

The perception people have about "what your business is like," is known as your company's .

Which of the following is not part of personal selling?

Identify and explain the various steps in the selling process. Describe how you might develop your own selling skills.

Pick a well-known local business and analyze its name in terms of how it projects an appropriate image for its products/services and target customers.

The most effective negotiating style tends to be:

Free samples and Trade Shows are examples of .

A company's image is the perception of that firm held in the minds of potential customers.

Which of the following is a pricing strategy?

"Giveaway" items tend to end up in the hands of people who are not prospective customers.

Sales "objections" are often raised by a prospect to avoid having to make a decision.

Compare the three basic pricing strategies explaining when each might be used.

The psychological discomfort that people feel when they encounter something too different from their expectations is called:

The Concept: What Business Will I Be in

Feasibility: How Do I Know It Will Work

Operations: How Will I Organize the Work

Finances: How Will I Manage the Money

The Business Plans: How Are They Important

The Purchase Alternative: How Do I Buy or Buy Into an Existing Business

The Franchise Alternative: How Do I Buy a Franchise

The Family Firm Alternative: How Do I Take Over My Familys Business

Managing for Growth: How Can I Expand My Business

Managing for Efficiency: How Can I Reduce My Costs and Expenses

Emerging Trends and Issues in Entrepreneurship: How Can I Prepare for the Future

Filters