Exam 2: Feasibility: How Do I Know It Will Work

A new business will generally make sales forecasts for at least five years.

How important "location" is to your Business Plan depends on you are selling and you are selling to.

The first marketing research priority for a new business is to determine:

List and briefly explain several techniques for forecasting the sales of a new business.

Which of the following is a source of primary marketing research information?

In three or four sentences identify the major disadvantages of having a home-based business.

It is generally better for a new business to lease, rather than own, their premises.

A patent gives protection for:

A company's customers may, themselves, represent a form of competition.

The sales forecast for a brand new business is not based on:

Generally, new firms are better to:

A visual symbol is generally protected by copyright.

A separate estimate of market potential is required for each different customer group a business is targeting.

It is best to be situated right next to your competition if you are selling something:

Leasehold Improvements are usually paid for by the:

Identify and explain the major types of protection a business can use for intellectual property.

Extrapolation means:

Businesses similar to your own, in terms of size, location services and the customers they are pursuing, would be classified as competition.

The decision on whether to work from your home should be based on your personal convenience.

The specific address where a business can be found, refers to the: