Exam 9: The Web 2.0 Environment and Social Networks

The online platforms and tools that people use to share opinions and experiences,including photos,videos,music,insights,and perceptions with each other are known as ________.

LinkedIn's "gated-access approach," whereby contact with another professional requires either a preexisting relationship or the intervention of a contact,is intended to build trust among the service's users.

Facebook is the second-largest social network service in the world,with more than 120 million active users worldwide as of January 2009.

Craigslist and MySpace provide ________ to search based on friends and contacts or by geographic proximity.

The following are representative characteristics of Web 2.0 except:

The term ________ is an online community that uses the power of social networks for the introduction,buying,and selling of products and services,including people's own creations.

A(n)________ is a group of people who have some kind of commercial or business relationship.

The top social networking Web site as of 2009 was ________ with over 250 million users.

________ are communities that are country- or language-specific.

Increased Web site traffic,a common effect of viral marketing,inevitably brings more ________ dollars with it.

All of the following are types of virtual communities except:

A(n)________ is a group of people with a common interest who interact on the Internet.

________ is a community-based Web site with an emphasis on technology and science articles.

Many companies find it easy to justify social media and networking because most of their benefits are intangible,or positive word-of-mouth.

Organizations do face some ________ in opening up their marketing and advertising to social networks.

Companies that introduce innovations that significantly change markets or entire industries due to their activities are referred to as ________.

Companies are finding that ________ outlets,such as blogs and wikis,not only generate faster and cheaper results than traditional focus groups,but also foster closer relationships with customers.

What are two trends that may slow EC and Web 3.0 and even cripple the Internet?

A characteristic of Web 2.0 is the frequent software updates that are needed to control the content and data.

Explain industry and market disruptors and one of their potential impacts.Select one industry and discuss a disruption that can occur as a result.