Exam 21: Franchising, Licensing, and Harvesting: Cashing in Your Brand

It typically requires at least ________ years to develop a company worth harvesting.

Once you have established your brand, you can develop new products and use the brand to promote it. This marketing strategy is called ________.

If you buy a franchise, you must pay a percentage of every unit you sell to the franchisor. That percentage is called ________.

Describe three simple methods that can be used to estimate a selling price for a business:

A ________ is a business that markets a product or service in the exact manner prescribed by the person who developed the business.

An advantage of the harvesting option Increase the free cash flow is that it can take a long time to execute this exit strategy.

To take a business public means to sell its stock on the stock market. The first offering of a business's stock has been acronymed ________.

Benefits of franchising-for the franchisor-include ________.

________ strategies are ways to obtain money from a business you created by letting others copy it.

In valuing a business, the methods that buyers and sellers can use include ________.