Exam 13: Global Communication Strategies

If ads in a foreign country stress performance, success, and completion, they would probably be focusing on which of the following cultural classification schemes as a Way to reach a segment of the population where this dimension was high or Important.

To solve language-related barriers, companies in international markets should use __________________ advertising agencies.

What situations are conducive to localization of advertising from the viewpoint of the international advertiser?

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Geert Hofstede. The value system construct that refers to the extent that people within the culture prefer structured situations with clear-cut rules and little ambiguity is called __________________.

The goal of ________________________________ is to coordinate mass advertising, sponsorships, sales promotions, packaging, point-of-purchase displays, And so forth.

When considering barriers that are faced by international marketers attempting to successfully advertise in foreign markets, cultural constraints can pose huge Difficulties. The trickiest problem within this category is usually posed by:

With __________________ advertising, guidelines are given to the local affiliates concerning the execution of the advertising.

In an advertising message, the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of The following types of translation errors?

There are a variety of formats for creating international advertising. With _________ advertising, guidelines are given to local affiliates concerning the execution of the Advertising. The guidelines are then conveyed via manuals or tapes.

All of the following explain the local nature of sales promotion for the multinational corporation EXCEPT:

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher Geert Hofstede. All of the following are dimensions of a value system used in The cultural classification scheme EXCEPT:

All of the following are barriers to standardization in international advertising EXCEPT:

In the competitive parity rule, advertisers do not use competitors' advertising spending as a benchmark.

High cost-per-thousand (CPMs) are found in areas that have a high per capita __________.