Question 1

Which of the following statements is true of the Mexican economy?

Accepted Answer

A)  Since the formation of EFTA, Mexico has been modernizing its infrastructure. 
B)  Immigrant workers from Mexico fill the need for low-cost labor in the U.S. 
C)  Over 80 percent of Mexico's trade is with Canada. 
D)  Americans have invested more in Mexico than any other foreign land. 
A)  Since the formation of EFTA, Mexico has been modernizing its infrastructure. 
B)  Immigrant workers from Mexico fill the need for low-cost labor in the U.S. 
C)  Over 80 percent of Mexico's trade is with Canada. 
D)  Americans have invested more in Mexico than any other foreign land. B

Question 2

Which of the following statements is true of the EU market?

Accepted Answer

A)  The EU is an example of a preferential trade area. 
B)  The Treaty of Versailles established the base for cooperation among the EU members. 
C)  All members of the EU have adopted a common currency. 
D)  The EU is economically bigger than the United States. 
A)  The EU is an example of a preferential trade area. 
B)  The Treaty of Versailles established the base for cooperation among the EU members. 
C)  All members of the EU have adopted a common currency. 
D)  The EU is economically bigger than the United States. D

Question 3

According to Rogers' diffusion theory, customers engage in research activities to seek out additional information about a product during the ________ of the adoption process.

Accepted Answer

A)  awareness stage 
B)  interest stage 
C)  evaluation stage 
D)  adoption stage 
A)  awareness stage 
B)  interest stage 
C)  evaluation stage 
D)  adoption stage B

Question 4

________ tend to include people who are the most influential in their communities, have high social status, and are in favorable financial positions?

Accepted Answer

A)  Innovators 
B)  Early adopters 
C)  Late majority 
D)  Laggards 
A)  Innovators 
B)  Early adopters 
C)  Late majority 
D)  Laggards

Question 5

The Arab Spring refers to a series of protests and demonstrations that began in 2010 in the Middle East.

Accepted Answer

A) True 
 B)False

Question 6

Latin American reforms show a broad shift away from the policy of protectionism toward recognition of the benefits of participating fully in the global economy.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements is true of the economies of Australia and New Zealand?

Accepted Answer

A)  There are restrictions in the free movement of people between the two countries. 
B)  There are trade barriers and border restrictions between the two countries. 
C)  There is a major challenge facing marketers in Australia regarding high marketing costs for distributing goods internationally. 
D)  There has been an increase in the relative wealth of New Zealand due to an increase in prices for agricultural commodities. 
A)  There are restrictions in the free movement of people between the two countries. 
B)  There are trade barriers and border restrictions between the two countries. 
C)  There is a major challenge facing marketers in Australia regarding high marketing costs for distributing goods internationally. 
D)  There has been an increase in the relative wealth of New Zealand due to an increase in prices for agricultural commodities.

Question 8

Foreign investors have been entering Russia mainly due to its increasingly democratic political leadership that fervently promotes free media.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is true of the Russian economy?

Accepted Answer

A)  Russia has a technologically competent manufacturing base with the latest machinery. 
B)  Russia has a highly democratic political leadership that fervently promotes free media. 
C)  Russia's middle class has been slow to accept foreign goods, services, and brands. 
D)  Russia has an economy that is largely dependent on oil revenues. 
A)  Russia has a technologically competent manufacturing base with the latest machinery. 
B)  Russia has a highly democratic political leadership that fervently promotes free media. 
C)  Russia's middle class has been slow to accept foreign goods, services, and brands. 
D)  Russia has an economy that is largely dependent on oil revenues.

Question 10

Which of the following statements is true about the regional and cultural differences within China?

Accepted Answer

A)  The interior regions in China have highly developed distribution and logistics facilities which attract marketers. 
B)  There are several important gender variances that marketers need to be aware of while operating in China. 
C)  The majority of Chinese consumers are wary of advertisements and are more receptive to other means of promotions. 
D)  Cultural homogeneity throughout the country enables marketers to package products without localizing them. 
A)  The interior regions in China have highly developed distribution and logistics facilities which attract marketers. 
B)  There are several important gender variances that marketers need to be aware of while operating in China. 
C)  The majority of Chinese consumers are wary of advertisements and are more receptive to other means of promotions. 
D)  Cultural homogeneity throughout the country enables marketers to package products without localizing them.

Question 11

Land prices in Japan are among the lowest in the world.

Accepted Answer

A) True 
 B)False

Question 12

The major barriers to entry in Japan are the nontariff barriers of custom and tradition, practice, and preference.

Accepted Answer

A) True 
 B)False

Question 13

The World Bank classifies countries as: eastern, central, and western.

Accepted Answer

A) True 
 B)False

Question 14

The upside of the value equation is that when a company's perceived value is high, it can charge more than the competition for the same product.

Accepted Answer

A) True 
 B)False

Question 15

Brazil is the largest country and economy in Latin America.

Accepted Answer

A) True 
 B)False

Question 16

The six largest rapidly-growing emerging markets in the world are referred to as ________.

Accepted Answer

A)  G8 
B)  G20 
C)  BRIC-IT 
D)  NAFTA 
A)  G8 
B)  G20 
C)  BRIC-IT 
D)  NAFTA

Question 17

________ refer to plants in Mexico where companies can import materials duty free, assemble them using inexpensive local labor, and export them to the U.S. paying duty only on the value added in Mexico.

Accepted Answer

A)  Company stores 
B)  Black corporations 
C)  Maquiladora shops 
D)  Factory farms 
A)  Company stores 
B)  Black corporations 
C)  Maquiladora shops 
D)  Factory farms

Question 18

Which of the following seminal documents established the base for cooperation among the members of the EU?

Accepted Answer

A)  The Treaty of Lausanne 
B)  The Treaty of Greenville 
C)  The Treaty of Maastricht 
D)  The Treaty of Versailles 
A)  The Treaty of Lausanne 
B)  The Treaty of Greenville 
C)  The Treaty of Maastricht 
D)  The Treaty of Versailles

Question 19

The Treaty of Maastricht led to cooperation among EU members in critical areas such as internal affairs and defense policy.

Accepted Answer

A) True 
 B)False

Question 20

Turkey is one of the six largest rapidly-growing emerging markets in the world.

Accepted Answer

A) True 
 B)False

Which of the following statements is true of the Mexican economy?

Which of the following statements is true of the EU market?

According to Rogers' diffusion theory, customers engage in research activities to seek out additional information about a product during the ________ of the adoption process.

________ tend to include people who are the most influential in their communities, have high social status, and are in favorable financial positions?

The Arab Spring refers to a series of protests and demonstrations that began in 2010 in the Middle East.

Latin American reforms show a broad shift away from the policy of protectionism toward recognition of the benefits of participating fully in the global economy.

Which of the following statements is true of the economies of Australia and New Zealand?

Foreign investors have been entering Russia mainly due to its increasingly democratic political leadership that fervently promotes free media.

Which of the following statements is true of the Russian economy?

Which of the following statements is true about the regional and cultural differences within China?

Land prices in Japan are among the lowest in the world.

The major barriers to entry in Japan are the nontariff barriers of custom and tradition, practice, and preference.

The World Bank classifies countries as: eastern, central, and western.

The upside of the value equation is that when a company's perceived value is high, it can charge more than the competition for the same product.

Brazil is the largest country and economy in Latin America.

The six largest rapidly-growing emerging markets in the world are referred to as ________.

________ refer to plants in Mexico where companies can import materials duty free, assemble them using inexpensive local labor, and export them to the U.S. paying duty only on the value added in Mexico.

Which of the following seminal documents established the base for cooperation among the members of the EU?

The Treaty of Maastricht led to cooperation among EU members in critical areas such as internal affairs and defense policy.

Turkey is one of the six largest rapidly-growing emerging markets in the world.

Introduction to Global Marketing

The Global Economic Environment

The Political, Legal, and Regulatory Environments of Global Marketing

The Global Cultural Environment

Global Marketing Information Systems and Research

Segmentation, Targeting, and Positioning

Global Entry and Expansion Strategies

Competitive Analysis and Strategy

Product Decisions

Pricing Decisions

Global Marketing Channels

Global Integrated Marketing Communications

Global Organization and Leadership: Managing the Global Marketing Effort

Global Corporate Social Responsibility and Environmental Sustainability

The Future of Global Marketing

Filters

Exam 5: Global Customers

Which of the following statements is true of the Mexican economy?

Which of the following statements is true of the EU market?

According to Rogers' diffusion theory, customers engage in research activities to seek out additional information about a product during the ________ of the adoption process.

________ tend to include people who are the most influential in their communities, have high social status, and are in favorable financial positions?

The Arab Spring refers to a series of protests and demonstrations that began in 2010 in the Middle East.

Latin American reforms show a broad shift away from the policy of protectionism toward recognition of the benefits of participating fully in the global economy.

Which of the following statements is true of the economies of Australia and New Zealand?

Foreign investors have been entering Russia mainly due to its increasingly democratic political leadership that fervently promotes free media.

Which of the following statements is true of the Russian economy?

Which of the following statements is true about the regional and cultural differences within China?

Land prices in Japan are among the lowest in the world.

The major barriers to entry in Japan are the nontariff barriers of custom and tradition, practice, and preference.

The World Bank classifies countries as: eastern, central, and western.

The upside of the value equation is that when a company's perceived value is high, it can charge more than the competition for the same product.

Brazil is the largest country and economy in Latin America.

The six largest rapidly-growing emerging markets in the world are referred to as ________.

________ refer to plants in Mexico where companies can import materials duty free, assemble them using inexpensive local labor, and export them to the U.S. paying duty only on the value added in Mexico.

Which of the following seminal documents established the base for cooperation among the members of the EU?

The Treaty of Maastricht led to cooperation among EU members in critical areas such as internal affairs and defense policy.

Turkey is one of the six largest rapidly-growing emerging markets in the world.

Introduction to Global Marketing

The Global Economic Environment

The Political, Legal, and Regulatory Environments of Global Marketing

The Global Cultural Environment

Global Marketing Information Systems and Research

Segmentation, Targeting, and Positioning

Global Entry and Expansion Strategies

Competitive Analysis and Strategy

Product Decisions

Pricing Decisions

Global Marketing Channels

Global Integrated Marketing Communications

Global Organization and Leadership: Managing the Global Marketing Effort

Global Corporate Social Responsibility and Environmental Sustainability

The Future of Global Marketing

Filters