Exam 9: Competitive Analysis and Strategy
Exam 1: Introduction to Global Marketing50 Questions
Exam 2: The Global Economic Environment53 Questions
Exam 3: The Political, Legal, and Regulatory Environments of Global Marketing53 Questions
Exam 4: The Global Cultural Environment59 Questions
Exam 5: Global Customers57 Questions
Exam 6: Global Marketing Information Systems and Research52 Questions
Exam 7: Segmentation, Targeting, and Positioning54 Questions
Exam 8: Global Entry and Expansion Strategies46 Questions
Exam 9: Competitive Analysis and Strategy54 Questions
Exam 10: Product Decisions46 Questions
Exam 11: Pricing Decisions53 Questions
Exam 12: Global Marketing Channels55 Questions
Exam 13: Global Integrated Marketing Communications52 Questions
Exam 14: Global Organization and Leadership: Managing the Global Marketing Effort43 Questions
Exam 15: Global Corporate Social Responsibility and Environmental Sustainability45 Questions
Exam 16: The Future of Global Marketing46 Questions
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According to Michael Porter, which of the following is a narrow market strategy for creating competitive advantage?
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(Multiple Choice)
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Correct Answer:
D
According to Michael Porter, one of the major forces influencing competition in an industry is the threat of ________.
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(Multiple Choice)
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Correct Answer:
D
One of the barriers that a new entrant to an industry might face is low switching costs.
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(True/False)
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Correct Answer:
False
________ is a major entry barrier where industry leaders convince potential competitors that any market entry effort will be countered with vigorous and unpleasant responses.
(Multiple Choice)
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According to Hamel and Prahalad, which of the following approaches is being utilized by a company that refuses to follow the practices and regulations set by industry leaders and finds new ways to gain competitive advantage?
(Multiple Choice)
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According to Michael Porter, which of the following is a barrier to the entry of new companies into an industry?
(Multiple Choice)
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According to Michael Porter, ________ is based on a firm's decision to carry out a limited number of activities related to delivering a limited product or service.
(Multiple Choice)
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Firms with high strategic stakes in achieving success in an industry generally are destabilizing because they may be willing to accept unreasonably low profit margins to establish themselves.
(True/False)
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The downside of global competition is its impact on the producers of goods and services.
(True/False)
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Competition works to drive down the rate of return on invested capital toward the rate that would be earned in a perfectly competitive industry.
(True/False)
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The generic strategy used in variety-based positioning is product differentiation.
(True/False)
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Basic factors do not lead to sustainable international competitive advantage.
(True/False)
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According to Michael Porter, which of the following refers to a country's endowment of resources?
(Multiple Choice)
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According to Hambrick and Fredrickson, which of the following elements of a strategy represents the competitive advantage of an organization?
(Multiple Choice)
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The quantity of workers available in a country and their wage levels constitute a nation's knowledge resource factors.
(True/False)
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Which of the following production concepts was invented in Japan and gave Japanese automobile companies a knockout advantage in world markets through lower costs and higher quality?
(Multiple Choice)
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A market environment principally involves economic exchange whereas a nonmarket environment includes regulatory bodies.
(True/False)
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The presence of significant domestic rivalry will create complacency in home firms and will eventually cause them to become noncompetitive in the world markets.
(True/False)
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A buyer can exert power over a supplier when the supplier's products are highly differentiated.
(True/False)
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Buyers enjoy bargaining power when they are willing to achieve backward vertical integration.
(True/False)
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