Exam 1: Introduction to Global Marketing

The old marketing concept focused on a customer-centric marketing approach.

Which of the following orientations is based only on home-country superiority?

Latour Boutiques, which is based in Europe, views each section within the European Union as a unique market and develops an integrated marketing strategy to sell its products. Due to its success in the European territory, Latour exports its products to other world markets sans any modifications. In this case, Latour's management orientation is typically ________.

Cost is a restraining force affecting globalization.

Marketers can always directly apply experience from one country to another or from one market to another.

Which of the following statements is true about global marketing?

A(n) ________ corporation tries to link world resources to world market opportunities.

Which of the following statements is true of a polycentric company?

A company engaging in global marketing must standardize all elements of the marketing mix everywhere in the world.

Which of the following management orientations provides a worldview and sees the similarities and differences in home and host countries?

Geocentric companies are based on a belief of home-country superiority.

A company's competitive advantage exists only in its price differentiation strategies.

The time and cost barriers associated with distance have increased over the past decade.

Marketing discipline varies from one region to another.

Levy Inc., a U.S.-based smartphone manufacturer, extends its line of high-end smartphones to the Asian market to capitalize on the high demands for smartphones. Owing to its huge success in the United States, Levy uses the same set of marketing mix in the Asian markets. In this case, the company's management orientation is referred to as ________.

Multinational companies adhere to the notion that the products that succeed in the home country are superior and, therefore, can be sold everywhere without adaptation.

A domestic company will have many times the revenue of a global company as it focuses only on local regions.

A(n) ________ company typically has a regiocentric or geocentric management orientation.

One difference between domestic marketing and global marketing is the scope of activities.

Which of the following statements best describes the phrase "global localization" in a nutshell?