Exam 8: Social Computing

____________ is NOT an example of a social marketplace.

Companies are utilizing social computing tools to obtain feedback from customers. This trend is referred to as ______________ marketing.

Epinions is an example of a source for ____________.

The _____________ rule of thumb posits that a minority of individuals contribute most of the content.

How is social computing useful for advertising and marketing research? What are the positives and negatives associated with advertising on social networks? Does online advertising on social networks bother you?

__________ is a benefit of social commerce for businesses.

In social computing, social information is not anonymous.

The GM case illustrates the use of ___________ to improve customer service.

______________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.

Mark Zuckerberg of Facebook originally coined the term social graph to refer to the social network of relationships among Facebook users.

Which of the following is NOT a use of social computing for HR?

RSS allows only web developers to syndicate content.

____________ has the most active social media population.

Tujia has to cooperate closely with the Indian government to run a collaborative consumption business model.

Social computing is a type of IT that combines social behavior and information systems to create ________________.

A ________________________ is a result of a search in which a web site algorithm guesses what a user would like to see based on information about that user.

Web 2.0 sites often harness ________ such as ________.

Twitter can be a useful business tool.

Wattpad pays its authors by selling advertising.

Social advertising refers to advertising formats that make use of the ___________ context of the user viewing the ad.