Exam 8: Social Computing

____________ is a disadvantage for workers in a collaborative consumption business.

According to the book, participants in a collaborative consumption business have no basic employee benefits or protections.

Pinterest is like Google in that customers visit the site to shop for products, but Pinterest targets customers who aren't sure what they want to buy.

LinkedIn currently has no real competition for job-searching.

The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as _______________.

_____________ is closely associated with special deals (flash sales).

_____________ is a disadvantage of finding a job online.

Despite all the advancements in technology, traditional focus groups still provide faster and more reliable results than social computing.

_____________ was a key development of Web 1.0.

____________ does NOT use a collaborative consumption business model.

Teespring primarily uses ________ for selling its products.

Many companies listen to consumers in the blogosphere who express their views on the companies' products. This is called _________.

Teespring compares itself to the _________ business model.

Banjo does NOT use ________ in its software.

Which of the following is NOT a primary way GM communicated with customers?

List and describe the four sources of ratings and reviews for social shopping. Are these sources always reliable? Why or why not? Can a consumer accurately judge a business based on these ratings and reviews?

Metacritic is an example of a source for ____________.

The 20-80 rule of thumb posits that a ________ of individuals contribute ___________ of the content.

_____________ marketing is also called word-of-mouth advertising.

The goal of Banjo is to _________.