Question 1

The customer's specific desires and frustrations as they relate to a specific use case are known as:

Accepted Answer

A)  Latent Needs 
B)  Annoyances 
C)  Core Needs 
D)  Preferences 
A)  Latent Needs 
B)  Annoyances 
C)  Core Needs 
D)  Preferences

Question 2

What is a disadvantage to communicating with potential customers via just email and telephone?

Accepted Answer

A)  Takes away the intimacy of observation and learning by direct contact in the field 
B)  It is an in-depth approach to collection of customer data 
C)  It allows the customer to elaborate on their answers 
D)  Technical issues can get in the way 
A)  Takes away the intimacy of observation and learning by direct contact in the field 
B)  It is an in-depth approach to collection of customer data 
C)  It allows the customer to elaborate on their answers 
D)  Technical issues can get in the way

Question 3

For your own venture, present a plan for doing the "ethnography" needed to get the customer insights you require to create your new products or services? Where are you going to go? How many people are you going to talk to? What do you think, before even starting that work, will be the two or three distinct "persona's" that you will encounter?

Accepted Answer

For my own venture, I plan to conduct et

Question 4

When attempting to understand target customers it is important to ______________.

Accepted Answer

A)  know their demographics 
B)  observe and speak with them in their places of use 
C)  simply confirm your initial assumptions about them 
D)  observe and speak with a large number of them 
A)  know their demographics 
B)  observe and speak with them in their places of use 
C)  simply confirm your initial assumptions about them 
D)  observe and speak with a large number of them

Question 5

What of the following should you not do during detailed consumer interviews?

Accepted Answer

A)  Offer a genuine thank you 
B)  Use yes or no questions 
C)  Position it as a conversation not formal interview 
D)  Apply the laddering technique 
A)  Offer a genuine thank you 
B)  Use yes or no questions 
C)  Position it as a conversation not formal interview 
D)  Apply the laddering technique

Question 6

How do you identify the customer needs your venture should address?

Accepted Answer

A)  By observing and talking to customers 
B)  Asking the competitors 
C)  Looking it up on the Web 
D)  Calling your customers on the phone 
A)  By observing and talking to customers 
B)  Asking the competitors 
C)  Looking it up on the Web 
D)  Calling your customers on the phone

Question 7

In which dimension of a use case can latent needs appear?

Accepted Answer

A)  Before use 
B)  During use 
C)  After use 
D)  All of the above 
A)  Before use 
B)  During use 
C)  After use 
D)  All of the above

Question 8

What does a use case activity almost always have?

Accepted Answer

A)  Just an after use element 
B)  A before, during, and after use dimension 
C)  Just a use case element 
D)  A production and consumption dimension 
A)  Just an after use element 
B)  A before, during, and after use dimension 
C)  Just a use case element 
D)  A production and consumption dimension

The customer's specific desires and frustrations as they relate to a specific use case are known as:

What is a disadvantage to communicating with potential customers via just email and telephone?

When attempting to understand target customers it is important to ______________.

What of the following should you not do during detailed consumer interviews?

How do you identify the customer needs your venture should address?

In which dimension of a use case can latent needs appear?

What does a use case activity almost always have?

Defining Your Industry Focus and the Type of Business You Want to Start

Defining the Target Customer

Defining Solutions for Customers

Defining the Business Model for a Venture

Positioning and Branding a Venture in the Marketplace

A Reality Check on the Venture Concept and the Business Model

Financial Sources for Startups and Corporate Ventures

Projecting the Financial Performance and Requirements for the Venture

Organizing the Venture Team

Writing the Business Plan

Making the Pitch

Filters

Exam 3: Defining the Needs of Target Customers

The customer's specific desires and frustrations as they relate to a specific use case are known as:

What is a disadvantage to communicating with potential customers via just email and telephone?

When attempting to understand target customers it is important to ______________.

What of the following should you not do during detailed consumer interviews?

How do you identify the customer needs your venture should address?

In which dimension of a use case can latent needs appear?

What does a use case activity almost always have?

Defining Your Industry Focus and the Type of Business You Want to Start

Defining the Target Customer

Defining Solutions for Customers

Defining the Business Model for a Venture

Positioning and Branding a Venture in the Marketplace

A Reality Check on the Venture Concept and the Business Model

Financial Sources for Startups and Corporate Ventures

Projecting the Financial Performance and Requirements for the Venture

Organizing the Venture Team

Writing the Business Plan

Making the Pitch

Filters