Exam 9: Segmentation, Targeting, and Positioning

Which of the following defines a value proposition?

Let's Dish is a meal-preparation service operating in three states.Customers visit a Let's Dish store to select and partially prepare their meals,which are then packaged for the freezer.At home,the customer can pull a meal out of the freezer and warm it in the oven or microwave.If Let's Dish wanted to expand into new areas of the United States,what segmentation method would probably be most useful in choosing new locations?

The perceptions of __________ are being measured in a perceptual map.

Why would a company use a micromarketing strategy versus an undifferentiated strategy?

Which of the segmentation attractiveness criteria is assumed by the statement,"Build it,and they will come"?

For products like pencils and paper clips,marketers should probably use an undifferentiated targeting strategy.

Why do marketers often use perceptual maps when developing positioning strategies?

NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of its fans were female.This is an example of psychographic segmentation.