Exam 6: Consumer Behavior

When making an important purchase,consumers often consult friends and family.This is considered an external search for information.

The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer.The guidelines include recommendations for hard disk capacity,memory size,battery life,and several other attributes.The Wall Street Journal is providing consumers with

Learning refers to a change in a person's thought process or behavior that arises from

As manager of a local donut shop,Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot.Arnie knows habitual purchasers with strong store loyalty are great customers.

Larry operates a fishing resort in the Galapagos Islands.Few guests visit his remote island more than once,but Larry has his assistant e-mail recent customers each month to see how satisfied they were with their stay at his resort.Why would Larry spend effort on past customers if few guests come more than once?

Marketers are particularly interested in postpurchase behavior because it

Among the factors affecting the consumer decision-making process is the way consumers spend their time and money to live,otherwise known as

__________ factors,such as the purchase situation,often override or influence psychological and social issues influencing consumers' purchase decisions.

One benefit of having satisfied customers is that they may spread positive word of mouth.

Often political candidates position themselves as "outsiders," not part of the establishment.These candidates assume that voters have a negative attitude toward incumbent politicians (i.e.,those currently in office).Describe three components of attitudes voters might have toward incumbent politicians.

When Magda decided to buy a new computer,she considered all the brands she could recall seeing advertised.This represents Magda's __________ set.

The consumer decision process begins with a comparison of available alternatives.

The consumer buying process begins when

A(n)__________ is a need or want strong enough to cause a person to seek satisfaction.

After Sharon graduated from college,she found a steady and good-paying job,got married and began to raise a family,and began to receive recognition at work and in the community.Eventually,she began to devote more time and effort to intellectual and aesthetic pursuits.Sharon is moving up to what level on Maslow's Hierarchy of Needs?

For years Mark sold new cars,but he and his wife recently grew tired of city life and moved to a beach town.Now he sells costume jewelry (made by his wife)at an open-air market near the ocean.To be successful,what will Mark have to recognize about the difference between consumers' problem solving processes for cars and costume jewelry?

Ryan believes he is responsible for his actions,and he will conduct extensive searches before making a purchase.Michael's favorite phrase,when confronted by the need to make a decision,is "Whatever." In marketing terms,Ryan is said to have a(n)__________ and Michael,a(n)__________.

There is a saying "Never go to the grocery store hungry." This saying suggests that a consumer's __________ state may adversely affect purchasing decisions.

Postpurchase cognitive dissonance is especially likely for products that are

Marketers love consumers who engage in __________,buying their company's product with little thought or consideration of alternatives.