Question 1

The most challenging part of applying the product life cycle concept is that managers do not know exactly what shape each product's life cycle will take.

Accepted Answer

A) True 
 B)False  True

Question 2

Why are innovators important to marketers?

Accepted Answer

Innovators are crucial to the success of any new product or service because they help the product gain market acceptance.Through talking about and spreading positive word of mouth about the new product,they prove instrumental in bringing in the next adopter category,early adopters.

Question 3

When Glenn asked a few of his regular customers to test his prototype surfboard,he was engaging in alpha testing.

Accepted Answer

A) True 
 B)False  False

Question 4

Many restaurants offer daily specials,appetizers,entrees,and desserts not listed on their standard menu.These daily specials primarily provide the new product benefit of

Accepted Answer

A)  keeping up in a market where sales come mostly from new products. 
B)  satisfying the changing needs of current and new customers. 
C)  avoiding market saturation from products that have been on the market for a long time. 
D)  creating diversification and reducing risk. 
E)  reduction in cost of ingredients. 
A)  keeping up in a market where sales come mostly from new products. 
B)  satisfying the changing needs of current and new customers. 
C)  avoiding market saturation from products that have been on the market for a long time. 
D)  creating diversification and reducing risk. 
E)  reduction in cost of ingredients.

Question 5

When conducting exploratory concept testing for her firm's new Internet antipiracy software,which is the most important question that Dee should ask?

Accepted Answer

A)  How long will it take to bring the software to market? 
B)  Will respondents purchase the software if it becomes available? 
C)  Who will determine the price to be charged? 
D)  Where should the product be sold? 
E)  Which computer trade show will be used to introduce the product? 
A)  How long will it take to bring the software to market? 
B)  Will respondents purchase the software if it becomes available? 
C)  Who will determine the price to be charged? 
D)  Where should the product be sold? 
E)  Which computer trade show will be used to introduce the product?

Question 6

During the __________ stage of the product life cycle,sales peak and profits begin to decline as competition becomes intense.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 7

Which of the following is not one of the four product life cycle stages?

Accepted Answer

A)  introduction 
B)  stagnation 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  stagnation 
C)  maturity 
D)  growth 
E)  decline

Question 8

For new product marketers,early adopters are important because they tend to be

Accepted Answer

A)  few in number. 
B)  the first to adopt a new product. 
C)  opinion leaders. 
D)  fond of prototypes. 
E)  alpha testing enthusiasts. 
A)  few in number. 
B)  the first to adopt a new product. 
C)  opinion leaders. 
D)  fond of prototypes. 
E)  alpha testing enthusiasts.

Question 9

Laura is about to launch a new product: herself! She is running for a local political office.First-time candidates quickly learn the importance of marketing.She has consulted with various experts,tested her campaign themes and messages with focus groups,and now is ready to do a full-scale product launch.Why is her product launch the most critical step? What will she need to do?

Accepted Answer

The product / candidate launch is the mo

Question 10

What is the difference between alpha testing and beta testing?

Accepted Answer

Alpha testing involves determining wheth

Question 11

In the diffusion of innovation process,innovators enjoy taking risks and are regarded as highly knowledgeable.Marketers want to identify innovators because

Accepted Answer

A)  they prefer products from established market leaders. 
B)  other consumers defer to their judgment,creating the opportunity for word-of-mouth referrals. 
C)  they are especially price conscious. 
D)  they are easily influenced by reminder advertising. 
E)  they encourage competitors to enter the market. 
A)  they prefer products from established market leaders. 
B)  other consumers defer to their judgment,creating the opportunity for word-of-mouth referrals. 
C)  they are especially price conscious. 
D)  they are easily influenced by reminder advertising. 
E)  they encourage competitors to enter the market.

Question 12

The __________ is a specific price at which manufacturers encourage retailers to sell a product.

Accepted Answer

A)  key price point 
B)  slotting fee 
C)  introductory price 
D)  retail margin 
E)  manufacturer's suggested retail price 
A)  key price point 
B)  slotting fee 
C)  introductory price 
D)  retail margin 
E)  manufacturer's suggested retail price

Question 13

Many home design businesses volunteer to provide their latest products for tours-of-homes fundraisers because they know their new products will benefit from

Accepted Answer

A)  relative advantage. 
B)  compatibility. 
C)  observability. 
D)  complexity. 
E)  trialability. 
A)  relative advantage. 
B)  compatibility. 
C)  observability. 
D)  complexity. 
E)  trialability.

Question 14

__________ are special incentives offering reduced prices for a limited time,offered to retailers to get them to try a new product.

Accepted Answer

A)  Loss leaders 
B)  Push prices 
C)  Market skimming incentives 
D)  Introductory price promotions 
E)  Distribution rebates 
A)  Loss leaders 
B)  Push prices 
C)  Market skimming incentives 
D)  Introductory price promotions 
E)  Distribution rebates

Question 15

A(n)__________ is a fee paid by manufacturers to get new products into stores or to gain more or better shelf space for products.

Accepted Answer

A)  facilitating payment 
B)  introductory price promotion 
C)  slotting allowance 
D)  stocking premium 
E)  placeholder 
A)  facilitating payment 
B)  introductory price promotion 
C)  slotting allowance 
D)  stocking premium 
E)  placeholder

Question 16

In one test before product launch,customers try a sample product and are then surveyed to understand whether or not they would buy / use the product again.This is known as

Accepted Answer

A)  premarket testing. 
B)  market testing. 
C)  alpha testing. 
D)  concept testing. 
E)  prelaunch testing. 
A)  premarket testing. 
B)  market testing. 
C)  alpha testing. 
D)  concept testing. 
E)  prelaunch testing.

Question 17

Beverly is assessing the results of a new product launch of a series of e-books for her bookstore.When evaluating the results,Beverly will likely consider all of the following except

Accepted Answer

A)  why it took her so long to consider the new product line. 
B)  if the e-books are generating the expected level of profit. 
C)  if the e-books are generating the expected level of sales. 
D)  if her customers are interested in the new books. 
E)  if the e-books function as expected. 
A)  why it took her so long to consider the new product line. 
B)  if the e-books are generating the expected level of profit. 
C)  if the e-books are generating the expected level of sales. 
D)  if her customers are interested in the new books. 
E)  if the e-books function as expected.

Question 18

What type of event exposes retailers to large numbers of new products in a concentrated location?

Accepted Answer

A)  hosted shows 
B)  browser shows 
C)  premarket demonstrations 
D)  trade shows 
E)  trade promotions 
A)  hosted shows 
B)  browser shows 
C)  premarket demonstrations 
D)  trade shows 
E)  trade promotions

Question 19

Brian is trying to sell a new line of ultrasound imaging equipment.Unlike existing technology,these machines are compact,creating the potential for general practice physicians to have and use them in their offices.Brian is trying to identify innovators in his market,knowing these customers will most likely

Accepted Answer

A)  spread positive word of mouth to other physicians. 
B)  buy one for each office in their practices. 
C)  reposition his products. 
D)  create demand among the late majority. 
E)  not need any service or support when using the product. 
A)  spread positive word of mouth to other physicians. 
B)  buy one for each office in their practices. 
C)  reposition his products. 
D)  create demand among the late majority. 
E)  not need any service or support when using the product.

Question 20

Robin recently bought Voice over Internet Protocol (VoIP)phone service.A few of Robin's friends bought VoIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n)__________ in this product category.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority adopter 
D)  early majority adopter 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority adopter 
D)  early majority adopter 
E)  early adopter

The most challenging part of applying the product life cycle concept is that managers do not know exactly what shape each product's life cycle will take.

Why are innovators important to marketers?

When Glenn asked a few of his regular customers to test his prototype surfboard,he was engaging in alpha testing.

Many restaurants offer daily specials,appetizers,entrees,and desserts not listed on their standard menu.These daily specials primarily provide the new product benefit of

When conducting exploratory concept testing for her firm's new Internet antipiracy software,which is the most important question that Dee should ask?

During the __________ stage of the product life cycle,sales peak and profits begin to decline as competition becomes intense.

Which of the following is not one of the four product life cycle stages?

For new product marketers,early adopters are important because they tend to be

What is the difference between alpha testing and beta testing?

In the diffusion of innovation process,innovators enjoy taking risks and are regarded as highly knowledgeable.Marketers want to identify innovators because

The __________ is a specific price at which manufacturers encourage retailers to sell a product.

Many home design businesses volunteer to provide their latest products for tours-of-homes fundraisers because they know their new products will benefit from

__________ are special incentives offering reduced prices for a limited time,offered to retailers to get them to try a new product.

A(n)__________ is a fee paid by manufacturers to get new products into stores or to gain more or better shelf space for products.

In one test before product launch,customers try a sample product and are then surveyed to understand whether or not they would buy / use the product again.This is known as

Beverly is assessing the results of a new product launch of a series of e-books for her bookstore.When evaluating the results,Beverly will likely consider all of the following except

What type of event exposes retailers to large numbers of new products in a concentrated location?

Robin recently bought Voice over Internet Protocol (VoIP)phone service.A few of Robin's friends bought VoIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n)__________ in this product category.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Integrated Marketing Communications

Personal Selling and Sales Management

Filters

Exam 12: Developing New Products

The most challenging part of applying the product life cycle concept is that managers do not know exactly what shape each product's life cycle will take.

Why are innovators important to marketers?

When Glenn asked a few of his regular customers to test his prototype surfboard,he was engaging in alpha testing.

Many restaurants offer daily specials,appetizers,entrees,and desserts not listed on their standard menu.These daily specials primarily provide the new product benefit of

When conducting exploratory concept testing for her firm's new Internet antipiracy software,which is the most important question that Dee should ask?

During the __________ stage of the product life cycle,sales peak and profits begin to decline as competition becomes intense.

Which of the following is not one of the four product life cycle stages?

For new product marketers,early adopters are important because they tend to be

What is the difference between alpha testing and beta testing?

In the diffusion of innovation process,innovators enjoy taking risks and are regarded as highly knowledgeable.Marketers want to identify innovators because

The __________ is a specific price at which manufacturers encourage retailers to sell a product.

Many home design businesses volunteer to provide their latest products for tours-of-homes fundraisers because they know their new products will benefit from

__________ are special incentives offering reduced prices for a limited time,offered to retailers to get them to try a new product.

A(n)__________ is a fee paid by manufacturers to get new products into stores or to gain more or better shelf space for products.

In one test before product launch,customers try a sample product and are then surveyed to understand whether or not they would buy / use the product again.This is known as

Beverly is assessing the results of a new product launch of a series of e-books for her bookstore.When evaluating the results,Beverly will likely consider all of the following except

What type of event exposes retailers to large numbers of new products in a concentrated location?

Robin recently bought Voice over Internet Protocol (VoIP)phone service.A few of Robin's friends bought VoIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n)__________ in this product category.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Integrated Marketing Communications

Personal Selling and Sales Management

Filters