Exam 10: Building a Customer-Focused Business

McDonald's ensures that a customer receives the same fast,friendly,accurate,clean,and reliable service at every McDonald's restaurant.This demonstrates that McDonald's is a company that is

When Greystone Property Management's senior managers developed a deep understanding of customers,they demonstrated to the rest of the organization that customer focus is

What systems and process support did Greystone Property Management develop to keep everyone focused on the customer?

Subway became known as the fast-food restaurant that offered healthy choices for customers who wanted to maintain a healthy lifestyle or lose weight.Subway's product positioning is typical of a company that is

Customer focus is diametrically opposite to product focus.

The organizational structure of a customer-centric company includes customer segment centres,customer relationship managers,and customer segment sales teams.

One common trap that many senior managers fall into is to think of customer focus as a philosophy or strategic priority.