Question 1

Critics who adopt the "skyscraper" model of understanding culture worry that too much "low" culture will _______.

Accepted Answer

A)  stunt their imagination and undermine their intellectual growth 
B)  take meaningful and complex works of art and literature and render them trivial 
C)  distract people from meaningful political action and important social change 
D)  prevent people from experiencing genuine art 
E)  All of the options are correct. 
A)  stunt their imagination and undermine their intellectual growth 
B)  take meaningful and complex works of art and literature and render them trivial 
C)  distract people from meaningful political action and important social change 
D)  prevent people from experiencing genuine art 
E)  All of the options are correct. E

Question 2

Modern artists such as Aldous Huxley (Brave New World) and Charlie Chaplin (Modern Times) predicted a future in which technology would lead to less oppression and more individual freedom.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of the following is an aspect of postmodern culture?

Accepted Answer

A)  The idea that populist themes devalue the notion of "art" 
B)  Acknowledging paradoxes such as having both a nostalgia for the past and an appetite for new technology 
C)  Never mixing fact with fiction, preferring only to "stick to the facts" 
D)  Believing that rational thought is the answer to every social problem 
E)  All of the options are correct. 
A)  The idea that populist themes devalue the notion of "art" 
B)  Acknowledging paradoxes such as having both a nostalgia for the past and an appetite for new technology 
C)  Never mixing fact with fiction, preferring only to "stick to the facts" 
D)  Believing that rational thought is the answer to every social problem 
E)  All of the options are correct. B

Question 4

The senders of messages often have little control over how their messages will be received.

Accepted Answer

A) True 
 B)False

Question 5

The typewriter is most closely identified with which of the following historical periods?

Accepted Answer

A)  Premodern (before 1800s) 
B)  Modern (1800s-1950s) 
C)  Postmodern (since 1950s) 
A)  Premodern (before 1800s) 
B)  Modern (1800s-1950s) 
C)  Postmodern (since 1950s)

Question 6

Which of the following statements does not represent part of the traditional "high" culture critique against popular culture?

Accepted Answer

A)  Popular culture is formulaic and repetitive. 
B)  Popular culture simply exploits and recycles "high" culture to lesser effect. 
C)  Popular culture debases our taste for finer culture. 
D)  Popular culture creates a greater appetite for "high" culture, making "high" culture less elite. 
E)  The abundance of pop culture material leaves consumers with less time and money to spend on "high" culture. 
A)  Popular culture is formulaic and repetitive. 
B)  Popular culture simply exploits and recycles "high" culture to lesser effect. 
C)  Popular culture debases our taste for finer culture. 
D)  Popular culture creates a greater appetite for "high" culture, making "high" culture less elite. 
E)  The abundance of pop culture material leaves consumers with less time and money to spend on "high" culture.

Question 7

No media existed prior to the coming of the electronic era in the nineteenth century.

Accepted Answer

A) True 
 B)False

Question 8

Describe the five-step critical process for developing media literacy.

Accepted Answer

The five-step critical process for devel

Question 9

A cultural approach to understanding mass communication _______.

Accepted Answer

A)  is easier to understand because it outlines a linear flow of information from sender to receiver 
B)  argues that gatekeepers decide which information and messages flow to the audience 
C)  argues that diverse audiences will interpret the same information differently 
D)  argues that diverse audiences interpret information in the same way 
E)  None of the options are correct. 
A)  is easier to understand because it outlines a linear flow of information from sender to receiver 
B)  argues that gatekeepers decide which information and messages flow to the audience 
C)  argues that diverse audiences will interpret the same information differently 
D)  argues that diverse audiences interpret information in the same way 
E)  None of the options are correct.

Question 10

Explain why thinking of culture as a map rather than as a skyscraper or hierarchy is more inclusive. Use your own example(s) to illustrate your answer.

Accepted Answer

Thinking of culture as a map rather than

Question 11

According to the textbook, the mass media have passed through which five historical stages?

Accepted Answer

A)  Voice, pen, press, telegraph, computer 
B)  Ancient, medieval, Renaissance, modern, postmodern 
C)  Speech, manuscript, book, image, information 
D)  Face-to-face, local, regional, national, global 
E)  Oral, written, print, electronic, digital 
A)  Voice, pen, press, telegraph, computer 
B)  Ancient, medieval, Renaissance, modern, postmodern 
C)  Speech, manuscript, book, image, information 
D)  Face-to-face, local, regional, national, global 
E)  Oral, written, print, electronic, digital

Question 12

During which stage in developing a critical perspective would you take action as a citizen?

Accepted Answer

A)  Description 
B)  Analysis 
C)  Interpretation 
D)  Evaluation 
E)  Engagement 
A)  Description 
B)  Analysis 
C)  Interpretation 
D)  Evaluation 
E)  Engagement

Question 13

Which of the following statements about Google is false?

Accepted Answer

A)  Google makes most of its money by generating original content. 
B)  Google is an example of a successful digital age media company. 
C)  Google is used to locate both "new" and "old" media content. 
D)  Google makes most of its money from shopping-related searches. 
E)  Google has expanded far beyond being a search engine by offering e-mail, mapping, and numerous other services. 
A)  Google makes most of its money by generating original content. 
B)  Google is an example of a successful digital age media company. 
C)  Google is used to locate both "new" and "old" media content. 
D)  Google makes most of its money from shopping-related searches. 
E)  Google has expanded far beyond being a search engine by offering e-mail, mapping, and numerous other services.

Question 14

Which of the following statements best describes how the textbook characterizes the interaction of media and society?

Accepted Answer

A)  Media are definitely the cause of society's problems. 
B)  Media are just a mirror that reflects what is already in society. 
C)  Violent movies and song lyrics cause school violence, not media. 
D)  How much media really shape society is unknown. 
E)  None of the options are correct. 
A)  Media are definitely the cause of society's problems. 
B)  Media are just a mirror that reflects what is already in society. 
C)  Violent movies and song lyrics cause school violence, not media. 
D)  How much media really shape society is unknown. 
E)  None of the options are correct.

Question 15

Local culture is most closely identified with which of the following historical periods?

Accepted Answer

A)  Premodern (before 1800s) 
B)  Modern (1800s-1950s) 
C)  Postmodern (since 1950s) 
A)  Premodern (before 1800s) 
B)  Modern (1800s-1950s) 
C)  Postmodern (since 1950s)

Question 16

The final step in the critical process, ____________________ occurs when citizens actively work to create a media world that helps serves democracy.

Accepted Answer

The answer of The final step in the critical process,...

Question 17

Celebrating populism in postmodern culture can result in _______.

Accepted Answer

A)  political leaders talking about their love of expensive wine, fancy French cheese, country club memberships, and an Ivy League education 
B)  political leaders telling stories that are meant to resonate with the middle-class 
C)  political leaders talking about well-respected and peer-reviewed scientific studies 
D)  political leaders openly supporting big corporations 
E)  None of the options are correct. 
A)  political leaders talking about their love of expensive wine, fancy French cheese, country club memberships, and an Ivy League education 
B)  political leaders telling stories that are meant to resonate with the middle-class 
C)  political leaders talking about well-respected and peer-reviewed scientific studies 
D)  political leaders openly supporting big corporations 
E)  None of the options are correct.

Question 18

Media marketers refer to network programs that are repurposed for cable as "cross-platform" programs.

Accepted Answer

A) True 
 B)False

Question 19

____________________ is the second step in the critical process. It involves discovering significant patterns that emerge from the description stage.

Accepted Answer

The answer of ____________________ is the second step in the...

Question 20

Name three ways in which "high" culture differs from "low" culture.

Accepted Answer

High culture and low culture are terms u

Critics who adopt the "skyscraper" model of understanding culture worry that too much "low" culture will _______.

Modern artists such as Aldous Huxley (Brave New World) and Charlie Chaplin (Modern Times) predicted a future in which technology would lead to less oppression and more individual freedom.

Which of the following is an aspect of postmodern culture?

The senders of messages often have little control over how their messages will be received.

The typewriter is most closely identified with which of the following historical periods?

Which of the following statements does not represent part of the traditional "high" culture critique against popular culture?

No media existed prior to the coming of the electronic era in the nineteenth century.

Describe the five-step critical process for developing media literacy.

A cultural approach to understanding mass communication _______.

Explain why thinking of culture as a map rather than as a skyscraper or hierarchy is more inclusive. Use your own example(s) to illustrate your answer.

According to the textbook, the mass media have passed through which five historical stages?

During which stage in developing a critical perspective would you take action as a citizen?

Which of the following statements about Google is false?

Which of the following statements best describes how the textbook characterizes the interaction of media and society?

Local culture is most closely identified with which of the following historical periods?

The final step in the critical process, ____________________ occurs when citizens actively work to create a media world that helps serves democracy.

Celebrating populism in postmodern culture can result in _______.

Media marketers refer to network programs that are repurposed for cable as "cross-platform" programs.

____________________ is the second step in the critical process. It involves discovering significant patterns that emerge from the description stage.

Name three ways in which "high" culture differs from "low" culture.

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 1: Mass Communication: a Critical Approach

Critics who adopt the "skyscraper" model of understanding culture worry that too much "low" culture will _______.

Modern artists such as Aldous Huxley (Brave New World) and Charlie Chaplin (Modern Times) predicted a future in which technology would lead to less oppression and more individual freedom.

Which of the following is an aspect of postmodern culture?

The senders of messages often have little control over how their messages will be received.

The typewriter is most closely identified with which of the following historical periods?

Which of the following statements does not represent part of the traditional "high" culture critique against popular culture?

No media existed prior to the coming of the electronic era in the nineteenth century.

Describe the five-step critical process for developing media literacy.

A cultural approach to understanding mass communication _______.

Explain why thinking of culture as a map rather than as a skyscraper or hierarchy is more inclusive. Use your own example(s) to illustrate your answer.

According to the textbook, the mass media have passed through which five historical stages?

During which stage in developing a critical perspective would you take action as a citizen?

Which of the following statements about Google is false?

Which of the following statements best describes how the textbook characterizes the interaction of media and society?

Local culture is most closely identified with which of the following historical periods?

The final step in the critical process, ____________________ occurs when citizens actively work to create a media world that helps serves democracy.

Celebrating populism in postmodern culture can result in _______.

Media marketers refer to network programs that are repurposed for cable as "cross-platform" programs.

____________________ is the second step in the critical process. It involves discovering significant patterns that emerge from the description stage.

Name three ways in which "high" culture differs from "low" culture.

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters