Exam 12: Public Relations and Framing the Message

Edward Bernays ______.

When someone put poison in a few bottles of Tylenol, company executives decided to withhold comment for a few days while they assessed the damage.

________________________ was the first person to apply findings from psychology and sociology to public relations.

What is the impact of a powerful and sophisticated public relations industry on democracy?

_____ convinced women that cigarette smoking was publicly acceptable.

When companies host plant tours, donate money to charity, and support festivals, these are examples of ______.

The visual counterpart of the press release for television news is the _____________________.

A journalist might be likely to criticize public relations professionals for ______.

Focus groups are almost never used in public relations research.

Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as ______.

Ivy Ledbetter Lee believed that facts ______.

Historian Daniel Boorstin considered the press conference a classic example of a pseudo-event.

Edward Bernays believed that obtaining people's consent was not an essential ingredient of a successful public relations campaign.

The PRSA is ______.

While P. T. Barnum felt that all publicity was good publicity, Edward Bernays viewed all public relations as propaganda and therefore unethical.

A _____ is PR written in the style of a news report.

Which of the following figures did not play a role in the early development of public relations?

What contributions did Ivy Ledbetter Lee and Edward Bernays make toward the development of modern public relations?

Companies often hold plant tours and open houses to convince their local communities that they are good citizens.

In the 1800s, America's largest railroads used press agents to ______.