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    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
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    In Terms of the Communication Process, the Designing and Creation
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In Terms of the Communication Process, the Designing and Creation

Question 36

Question 36

Multiple Choice

In terms of the communication process, the designing and creation of print advertisements for beauty products manufactured by the Pond's Co. can be termed as


A) encoding.
B) decoding.
C) public relations.
D) networking.

Correct Answer:

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