Multiple Choice
If the product is a new complex technology that requires a great deal of explanation, its promotional mix will most likely
A) focus heavily on personal selling.
B) contain short-run incentives.
C) rely more on advertising.
D) rely on mass media to answer buyer questions.
Correct Answer:
Verified
Correct Answer:
Verified
Q52: Identify the statement that does not pertain
Q53: One of the objectives of trade promotions
Q54: Which of the following observations is true
Q55: This paid form of nonpersonal communications may
Q56: Which of the following promotional tool is
Q58: The traditional approach to marketing communications focuses
Q59: Advantages of the radio as a major
Q60: From a strategy standpoint, this is a
Q61: Over the past two decades, the popularity
Q62: This involves aiming promotional efforts at distributors,