Which of the Following Observations Is True of the Per-Unit

Multiple Choice

Which of the following observations is true of the per-unit expenditure method of determining advertising spending?

A) This method is popular with lower-priced merchandise, such as soaps or packaged food.
B) This approach attempts to determine the retail price by using production costs as a base.
C) In this approach, the firm simply takes a percentage figure and applies it to either past or future sales.
D) Per-unit expenditure approach is popular in retailing.