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    Business
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    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
  5. Question
    This Paid Form of Nonpersonal Communications May Use Media Such
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This Paid Form of Nonpersonal Communications May Use Media Such

Question 55

Question 55

Multiple Choice

This paid form of nonpersonal communications may use media such as outdoor displays, car cards, directories, etc., to reach out to a target audience.


A) Direct marketing
B) Advertising
C) Personal selling
D) Sales promotion

Correct Answer:

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