Multiple Choice
The objective of a news release is to
A) inform members of the media of an event in the hope that they will convert it into a story.
B) announce major news events such as new products, technologies, mergers.
C) request members of the media to donate time for advertising for contributions and donors.
D) compile facts developed by journalists published in the print media.
Correct Answer:

Verified
Correct Answer:
Verified
Q12: _ is (are) aimed at distributors and
Q14: Identify the form of consumer promotion where
Q15: All of the following are immediate incentives
Q16: Which observation is true of integrated marketing
Q18: All the following are reasons behind companies'
Q20: Which of the following promotion tools would
Q20: Why are frequency marketing programs technically not
Q21: This is a form of publicity wherein
Q22: Identify the disadvantage of advertising through the
Q66: _ is becoming an important goal of