As Ted Strolled Through the Mall, a Market Researcher Stopped

Multiple Choice

As Ted strolled through the mall, a market researcher stopped him and asked to him list all the brands of candy bars he could think of in thirty seconds. Ted was then given the advertising slogan that was used in some candy bar ads and asked to match the slogan to the candy. The interviewer was most probably conducting a(n)

A) opinion test.
B) theatre test.
C) awareness test.
D) attitude test.