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    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
  5. Question
    Which of the Following Trade Promotions Would Be Least Likely
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Which of the Following Trade Promotions Would Be Least Likely

Question 79

Question 79

Multiple Choice

Which of the following trade promotions would be least likely to have the desired effect on the owner of a small shoe boutique?


A) Trade deals
B) Contests
C) Advertising allowance
D) Push money

Correct Answer:

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