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    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
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    All of the Following Are Delayed Incentives for Building Brand
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All of the Following Are Delayed Incentives for Building Brand

Question 82

Question 82

Multiple Choice

All of the following are delayed incentives for building brand equity except


A) self-liquidating premiums.
B) free mail-in premiums.
C) in-and on-package free premiums.
D) contests and sweepstakes.

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