Which of the Following Does Not Hold True of Direct

Multiple Choice

Which of the following does not hold true of direct marketing?

A) Technology has clearly been the catalyst in the tremendous growth in direct marketing activities in the last decade.
B) Increase in internet access and the number of businesses with Web sites and product or service offerings via the Internet will likely fuel even greater growth in direct marketing.
C) For the American consumer facing a poverty of time, direct marketing offers limited, or hardly any benefits.
D) Direct marketing activities are often very effective in generating sales leads when a customer asks for more information about a product or service.