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  3. Study Set
    Preface to Marketing Management
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    Exam 5: Market Segmentation
  5. Question
    The Group or Market Segment That a Company Selects to Focus
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The Group or Market Segment That a Company Selects to Focus

Question 34

Question 34

Multiple Choice

 The group or market segment that a company selects to focus on is called the _____.


A)  differentiated market
B)  customer profile
C)  target market
D)  business group

Correct Answer:

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