Multiple Choice
A company is entering the deodorant market. Its marketing manager decides that that the market should be divided on the basis of whether people are nonusers, light users, or heavy users of deodorants. The company is using which form of segmentation?
A) A priori segmentation
B) Empiricism segmentation
C) Post hoc segmentation
D) A posteriori segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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