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    MARKETING MANAGEMENT Study Set 6
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    Exam 5: Market Segmentation
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    Lifestyles Are Measured by Asking Customers About Their
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Lifestyles Are Measured by Asking Customers About Their

Question 62

Question 62

Multiple Choice

Lifestyles are measured by asking customers about their


A) financial soundness.
B) activities, interests, and opinions.
C) educational backgrounds.
D) influence on their immediate society.

Correct Answer:

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