Multiple Choice
A furniture manufacturer sells sofas in the broad price range of $500 to $10,000. The sofas can be customized to fit into small urban efficiency apartments or large suburban dwellings with huge family rooms. What kind of segmentation bases would the furniture manufacturer be most likely using?
A) Benefit and source loyalty
B) Geographic and demographic
C) Psychographic and geographic
D) Person/situation and attributes desired
Correct Answer:
Verified
Correct Answer:
Verified
Q34: The group or market segment that a
Q48: Consumers driven by knowledge and principles are
Q49: Which of the following statements is true
Q50: Real world segmentation has followed one of
Q51: Post hoc segmentation is an approach in
Q52: Let's say you wanted to build a
Q54: Jan Karon sold more than 10 million
Q55: The slogan used by Miele vacuum cleaners
Q57: A company is entering the deodorant market.
Q58: A firm that segments its consumer buyer