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    MARKETING MANAGEMENT Study Set 6
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    Exam 5: Market Segmentation
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    Consumers Driven by Knowledge and Principles Are Motivated Primarily by
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Consumers Driven by Knowledge and Principles Are Motivated Primarily by

Question 48

Question 48

Multiple Choice

Consumers driven by knowledge and principles are motivated primarily by


A) ideals.
B) achievement.
C) self-expression.
D) success.

Correct Answer:

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