Multiple Choice
A handbag manufacturer has segmented its market according to how women use them. For instance, some women want large handbags so they can carry everything they could possibly need. Other women want small, attractive handbags as accessories for their outfits. Some women want handbags with lots of pockets to help them better organize. The purse manufacturer uses which segmentation base?
A) Thoughts and feelings
B) Geographic
C) Person/situation
D) Geodemographic
Correct Answer:
Verified
Correct Answer:
Verified
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