An Ad for First Union Bank Describes the Bank as Not

Multiple Choice

An ad for First Union Bank describes the bank as not only providing all banking services a consumer could ever want, but also offering brokerage house services. Instead of just competing against banks, First Union increased its versatility by using positioning

A) based on superiority to competitive products.
B) in terms of superior product users.
C) relative to a product class.
D) by use or application.