All of the Following Are Stated Measurability Questions That a Marketing

Multiple Choice

All of the following are stated measurability questions that a marketing manager must ask before selecting target markets except

A) Are specific names and addresses of people in this market segment needed; or is general knowledge of their existence, number, and geographic location sufficient?
B) Are secondary data available on these bases so that the market segment can be identified and measured inexpensively?
C) If primary data are needed, is there sufficient return on investment to do the research?
D) Are people in this market segment willing to pay a price that is profitable for the company?