Multiple Choice
Goo Goo Clusters has been a favorite candy for many Southerners for years. The caramel, peanut, marshmallow, and chocolate confectionary are distributed through retail outlets in the South-Eastern regions of America. Its manufacturer recently started selling the candy in certain mail-order catalogs. Through previous research and experience, the marketing manager was able to use the _____ segmentation approach to gather information that would help determine the appropriately targeted catalog for Goo Goo Clusters candy.
A) a priori
B) a posteriori
C) post hoc
D) empiricism
Correct Answer:
Verified
Correct Answer:
Verified
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