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    MARKETING MANAGEMENT Study Set 6
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    Exam 5: Market Segmentation
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    The Consumers Who Are Change Leaders and Are Most Receptive
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The Consumers Who Are Change Leaders and Are Most Receptive

Question 99

Question 99

Multiple Choice

The consumers who are change leaders and are most receptive to new ideas and technologies are the


A) innovators.
B) survivors.
C) thinkers.
D) believers.

Correct Answer:

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