Multiple Choice
The PRIZM NE system includes maps of different areas that
A) rank neighborhoods on their potential to purchase specific products or services.
B) group consumers in particular countries that are similar in many respects.
C) help implement and control the strategic plan of that area.
D) are used for slotting allowances.
Correct Answer:
Verified
Correct Answer:
Verified
Q90: 'The Greedy Hand' is a book on
Q91: Although the marketing mix design, according to
Q92: What does "AIO" stand for?<br>A) Activities, interest,
Q93: Each PRIZM NE cluster is based on
Q94: Identify the step that usually follows the
Q95: Claritas PRIZM NE is most closely associated
Q96: What does "PRIZM NE" stand for?<br>A) Potential
Q97: Benefit segmentation is clearly a<br>A) demographic approach.<br>B)
Q98: What segmentation approach is being used if
Q99: The consumers who are change leaders and