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While Churches Are Still Marketed as Places for Traditional Religious

Question 34

Multiple Choice

While churches are still marketed as places for traditional religious training, some churches are reaching to other segments of the population by offering music-based services, youth-led services, and televised services. Churches are using positioning


A) based on superiority to competitive products.
B) in terms of superior product users.
C) relative to a product class.
D) by on use or application.

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