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    MARKETING MANAGEMENT Study Set 6
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    Exam 5: Market Segmentation
  5. Question
    The Basis of _____ Segmentation Is That Consumers in Particular
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The Basis of _____ Segmentation Is That Consumers in Particular

Question 39

Question 39

Multiple Choice

The basis of _____ segmentation is that consumers in particular neighborhoods are similar in many respects


A) benefit
B) psychographic
C) person/situation
D) geodemographic

Correct Answer:

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