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  3. Study Set
    MARKETING MANAGEMENT Study Set 6
  4. Exam
    Exam 1: Strategic Planning and the Marketing Management Process
  5. Question
    The Customer Will Be More Satisfied and the Firm Will
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The Customer Will Be More Satisfied and the Firm Will

Question 1

Question 1

Multiple Choice

The customer will be more satisfied and the firm will be more profitable when


A) organizations and customers have a long-term relationship.
B) the sales process is product oriented.
C) products are advertised frequently and contain a varying media mix.
D) products are sold at discounts.

Correct Answer:

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