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    MARKETING MANAGEMENT Study Set 6
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    Exam 1: Strategic Planning and the Marketing Management Process
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    The Mission Statement, or Purpose, of an Organization Is the Description
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The Mission Statement, or Purpose, of an Organization Is the Description

Question 35

Question 35

Multiple Choice

The mission statement, or purpose, of an organization is the description of its reason for


A) revenues.
B) profitability.
C) existence.
D) growth.

Correct Answer:

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