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    MARKETING MANAGEMENT Study Set 6
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    Exam 1: Strategic Planning and the Marketing Management Process
  5. Question
    The Organization's Mission, Objectives, Strategies, and Its Portfolio Plan Are
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The Organization's Mission, Objectives, Strategies, and Its Portfolio Plan Are

Question 30

Question 30

Multiple Choice

The organization's mission, objectives, strategies, and its portfolio plan are the four major components of its


A) strategic plan.
B) mission statement.
C) sales strategy.
D) marketing plan.

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