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    MARKETING MANAGEMENT Study Set 6
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    Exam 1: Strategic Planning and the Marketing Management Process
  5. Question
    If Done Properly, _____ Helps in Clearly Defining a Blueprint
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If Done Properly, _____ Helps in Clearly Defining a Blueprint

Question 34

Question 34

Multiple Choice

If done properly, _____ helps in clearly defining a blueprint for management action in all functional areas of the organization.


A) sales promotion
B) strategic planning
C) product planning
D) marketing planning

Correct Answer:

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