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If a Marketing Researcher Uses Such Names or Categories as Blue

Question 144

Multiple Choice

If a marketing researcher uses such names or categories as Blue Blood Estates, Winner's Circle, Hometown Retired, or Shotguns and Pickups, when doing segmentation research, the marketing researcher is using ________ clusters.


A) PRIZM
B) behavioral
C) psychographic
D) demographic
E) VALS

Correct Answer:

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