Multiple Choice
According to PRIZM, the ________ cluster is characterized by retired singles and couples, living on downscaled incomes in pre-1960 homes and apartments, who enjoy gardening, sewing, socializing at veterans clubs, and eating out at casual restaurants.
A) Old Milltowns
B) Young Digerati
C) Winner's Circle
D) Beltway Boomers
E) Cosmopolitans
Correct Answer:
Verified
Correct Answer:
Verified
Q141: Pete always buys Purina dog food for
Q142: Believers favor stylish products that emulate the
Q143: When Amy goes shopping for clothes, she
Q144: If a marketing researcher uses such names
Q145: Briefly describe product specialization and market specialization.
Q147: To be useful, market segments must be
Q148: In _ marketing, the firm operates in
Q149: There are several major segmentation variables that
Q150: In segmenting its markets, an aluminum company
Q151: A _ offering consists of two parts: